Today, Elie and Pierre Bernheim, grandsons of Raymond Weil, have announced a new watch accessibly priced (sub-$1,000) Swiss watch brand - 88 Rue du Rhone. Named after the famous shopping street in Geneva (similar to Fifth Avenue). The first watch designs will be unveiled at JCK in Las Vegas next month.

"The launch collection is comprised of both female and gents pieces ranging in size from 29mm to 42mm with both quartz and automatic movements. The brand's name comes from the famous and prestigious street in the city of Geneva, which mirrors the name of the city's river. The signature logo engrained in the design of the collection bears the number 88, encompassing the ideology of good fortune and representing infinity."

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Read more about Edifice's flagship timepiece here.

After the successful launch of the Victorinox Swiss Army Original collection last year at Baselworld, Victorinox decided to make a chronograph version.

The chronograph version has the same - 40 mm nylon fiber middle case, stainless steel back and center, anodized aluminum bezel and laser cut out markers - with the addition of a chronograph. The movement is a Swiss quartz (ETA G10.211); functions include hours, minutes, seconds, chronograph (1/10th of a second precision) and date (at 4 o'clock). Shock resistant mineral crystal, screw-in caseback and locking crown. Luminous hour and minute hands. Water-resistance 100 meters. Nato strap made of 80% Japanese cotton and 20% polyester matching the dial. Available in green/black (shown), black, grey or gold.

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At Baselworld 2012, Victorinox unveiled the redesigned Dive Master 500 collection.

The Dive Master 500 comes in either 38 mm or 43 mm diameter stainless steel cases - treated with either Black Ice of gold PVD. There are four 38 mm quartz models: black, burgundy, khaki green (with gold PVD coating) or white; two 43 mm quartz models in white or khaki green; and three 43 mm mechanical versions: grey, red or brown. The quartz models are powered by Swiss made Ronda 715.5 calibers and the self-winding models are powered by the ETA 2892-A2 caliber (automatic has clear case back).

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Previously only available abroad, Sony is now selling their SmartWatch in the US for $149, you can buy it here. The SmartWatch uses Bluetooth 3.0 to connect to any Android 2.0+ handset. The SmartWatch allows you to discreetly check your email, text, control your music and even your camera. There are even special apps available just for the watch, in face, there are currently more than 60 apps in development or already available. The coolest app I've seen so far is the FindPhone app.

Introduced at Baselworld 2012, the Seiko SNDD61 Chronograph features a black IP treated stainless steel case, Japenese powered quartz chronograph, Hardlex crystal, screw down caseback, a urethane strap and 100 meter water-resistance. It will be available in August for a retail of $300.

At Baselworld next month Tissot will unveil the Heritage PR 516, a timepiece inspired by a popular Tissot watch from the 1960s.

The case is 40 mm in diameter and is available in stainless steel case or yellow gold PVD coated steel. Sapphire crystal and transparent case back. Self-winding mechanical movement. Functions include hours, minutes, seconds, day and date. Dial is available in either blue, black or silver.

Stainless steel bracelet with cut-out circles (shown) or leather clasp with butterfly clasp. Water-resistance is 100 meters.

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This is the Skywatch Chronograph, a good looking Swiss quartz chrono, for under four hundred bucks. Skywatch offers their chronograph in one size, 44 mm, made for both men and women. They also offer a 3-hand timepiece, in two sizes, 38 mm and 44 mm.

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