Xetum is a hybrid Swiss watch brand, designed and incorporated in California, with all timepieces being produced in Switzerland. Like so many recently launched small watch brands, they sell to their clientele exclusively via the web. This network-based organizational structure is a great way to offer customers quality products, at more reasonable prices than many of the bigger brands.
Oris will be launching this cool new military inspired and tested watch at Baselworld 2010. Not sure why it is so big, but it does look pretty rugged. And it is made of titanium, so at least it is fairly light.
The Col Moschin Italian Special Forces tested a vital tool on their challenging training missions: the Col Moschin Limited Edition from Oris. These elite troops wore this new instrument, with its ProDiver base, on their parachute jumps from 9,000 metres and their dives to 40 metres. And when tested on marches and missions in hostile territory, it successfully met every challenge. Anti-magnetic properties guarantee precision in the air, while water-resistance is ensured down to 1,000 metres. The patented "Rotation Safety System" provides an additional element of security under water, while the titanium case with its tungsten ring provides total resistance in all circumstances.
Magrette is an interesting new watchmaker, based in New Zealand. They offer all of their watch collections in limited editions of 500 or less. This particular wristwatch is actually limited to only 10 pieces worldwide. Prices range from under $500 for watches with a Miyota 8215 movement, to over $4,500 with an ETA 2824-2 movement. The Magrette "Tane" (pictured) is powered by a swiss made ETA 2824-2 and features beautiful hand engraved artwork on the case, caseback , buckle and rotor. The box is even cool, it is handcrafted from timber milled from the Kauri tree, a protected New Zealand native.
(Note: I am currently testing one of the new $485 mechanical dive watches from Magrette. It will be online, with original images, before Baselworld 2010.)
Thirty years ago, Porsche Design created a small revolution in the watch world by launching the first chronograph in titanium. It has now reproduced this legendary model. Faithful to the original, the new Heritage P'6530, constructed entirely in shot-blasted titanium, has the same positive characteristics as its illustrious predecessor: pure, clear lines and integrated pushpieces. Only the diameter of the case has changed: to reflect modern trends, it has been increased to a generous 44 mm. Nevertheless, it remains just as comfortable to wear thanks to the extreme lightness of the titanium, which is very easy on the skin and offers strong resistance to corrosion. Limited edition of 911 pieces.
Last week, I had a chance to shoot some close-up photos of the new Omega Seamaster Vancouver 2010 Olympic Edition Dive watch. It comes in 36 and 41 mm diameters and is powered by a selfwinding Omega Professional Co-Axial certified chromometer movement. Its stainless steel case is water-resistance to 300 meters. A screw-down helium escape value is located at 10 o'clock. To commemorate the Winter Olympics the caseback has been engraved with "Vancouver 2010" and the Olympic rings. Olympic rings have also been added to the seconds hand. The most obvious change, though, is the red unidirectional dive bezel. Hit the "More" link below to view the full press release and 10 exclusive photos.
Louis Erard will be introducing the 1931 Régulateur Réserve de Marche watch at Basel 2010. It is a hand wound power reserve regulator with a contemporary style. Available in a 42mm stainless or stainless with PVD treated case.
Press Release
Almost 400 years after the appearance of the regulator in the field of chronometry, Louis Erard pays tribute to this veritable symbol of precision. For the occasion, it has introduced an exclusive complication thanks to a new module developed in partnership with Soprod. A world-first and exclusive to the brand! Offering both ancestral craftsmanship and modernity, Louis Erard has pulled off a master stroke in a spirit of haute horlogerie at affordable prices.
This is a teaser shot showing off one of Breitling's new watches, the Colt GMT, which will be officially unveiled at Baselworld 2010. The Colt GMT comes in a 41.3 mm stainless steel case. It is powered by selfwinding Breitling Calibre 32, which has been certified by the COSC. It features 21 jewels and runs at 28,800 vph. An extra central hand (with a red tip) displays a 24-hour 2nd timezone time (GMT).
Masculine, monochrome, high-tech. The very athletic case of the Pontos Chronographe Rectangulaire Full Black incorporates an innovative ceramic coating that increases its robustness and puts it unquestionably into the exclusive circle of technological instruments. Black from top to toe, the only concession made by this full black chronograph is the white Superluminova dots on the tone-on-tone architecture of its layers.
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