[ via TAG Heuer ]

To celebrate Steve McQueen’s 75th birthday, TAG Heuer is launching the Monaco Vintage Limited Edition, a new version of a chronograph world-renowned for its big, square case. The new version sports a white dial with the famous red, white, and blue bands of the driving suit that the late actor wore in the unforgettable film classic of 1970, Le Mans.

For his Porsche 917 Gulf driving scenes in Le Mans, Steve McQueen insisted that the props department procure him the complete driving suit of Jo Siffert, which, of course, included the Monaco chronograph. The famous Swiss driver and star of the 24-hour rally at Le Mans, Jo Siffert was the first of many ambassadors officially sponsored by TAG Heuer, and always proudly wore the brand logos and timepieces.

The presence of the Monaco on the actor’s wrist helped contribute to its legend, but it was above all its avant-garde style and its complete break with tradition that enabled it to become one of TAG Heuer’s most sought-after icons.

Posted by at 10:02 PM | Permalink | Comments (2)