Seiko HONDA Sportura BAR Racing Watch F1
Seiko makes reliable timepieces, and has done so for quite while. Honda makes reliable automobiles, and has for quite some time. Both companies, in general, have good motors inside their respective products. Honda and Seiko motors both represent quality. The fit and finish of both makes is also of high-quality. But, where they both lack is in the luxury department. Either way, the partnership for this watch makes sense, and the watch is sure to be popular.
Update: Now Seiko makes higher quality, luxury or near luxury timepieces. Look here and here.
