Hugo Boss Watch Collections
MGI Luxury Group (Movado watches) took over the Hugo Boss wristwatch license in 2004 and they re-launched the brand at BaselWorld 2006. They have come up with several collections: Boss Black, Boss Orange, Boss Green and Hugo. The "Hugo" line has not yet been introduced, although it sounds like they are planning a 2009 Baselworld intro. They have been able to combine some costs to provide a lower cost to consumers, which is definitely necessary when you are dealing with a watch brand with so little watch history. Overall they look nice, but I really wonder if they will ever have the same appeal as their fashion line.