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« JEAN RICHARD Chronoscope MV Agusta Brutale Nera | Main | VICTORINOX SWISS ARMY Classic Chrono XLS M »

November 19, 2008

BADOLLET Introduces Virtual Watch Selector

Badollet-screengrab.jpg

[ Badollet Virtual Watch Selector ]

BADOLLET REINFORCES THE PERSONALISATION OF ITS INSTRUMENTS OF TIME WITH A VIRTUAL SELECTOR

Personalisation lies at the very heart of all the actions undertaken by Badollet. Through the selector now available on its website, Badollet facilitates this desire for personalisation by enabling visitors to create their very own Badollet Instrument of Time. Visitors may first choose from the two aesthetic approaches adopted by Badollet timepieces: Observatoire 1872 for more classical lines; or Crystalball for a more contemporary design.

They then create the case from a choice of three kinds of gold, followed by the ring (for the Crystalball) which is available in black or blue ceramics, sapphire crystal, satin-brushed gold, etc.)

Then comes the technical choice, that of the movement: a chronograph or a minute repeater calibre to drive the Observatoire 1873; a chronograph or "stellar" movement for the Crystalball.

The dial is then selected from a broad array of materials ranging from white or violet-coloured mother-of-pearl to jade, as well as onyx, ceramic or grand feu enamel, etc. â€" along with the hands.

And finally, visitors may choose the strap colour as well as the kind of fastening (pin buckle, simple or double folding clasp)

It is more a question of suggesting combinations that customers may then adapt according to their personal wishes: the list of materials offered is not exhaustive and all the elements may be personalised according to the client's individual tastes and desires (engraving, gem-setting, etc.)

Comments

I prefer the Vacheron Constantin configurator.

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