House of A. Lange & Söhne
Albert S. Ruddy, Fabian Krone and Clint Eastwood
[ via A. Lange & Söhne ]
A. Lange & Söhne Conquer Hollywood
Traditional manufactory brings the "Saxon Art of Watchmaking" to Los Angeles. If the customer can't come to the manufactory, the manufactory must come to the customer. In short, this is the idea behind the "House of A. Lange & Söhne", an innovative event format that celebrates the "Saxon Art of Watchmaking". After two extremely successful events in Singapore (2006) and Tokyo (2007), the hills of Hollywood were this year's venue. Held from 24 to 28 October in the private residence of a famous fashion designer, the production centrepiece was without question the watch manufactory itself, which showcased its skills at original watchmaking and engraving workshop benches. Here authorised retailers, customers and journalists were able to follow the creation of a Lange watch in close-up and look over the shoulders of the master craftsmen as they worked. Actually being able to work on the tiny watch parts is outstandingly effective at imprinting the experience firmly in the memory and so guests were allowed to try out their skills as watchmakers and engravers under instruction from the Lange experts.
Entrance to the House of A. Lange & Söhne
Of course, the complete collection of refined timepieces from Saxony was also on show in this wonderful setting. These included the CABARET TOURBILLON with the first stop-seconds feature ever implemented in a tourbillon calibre, which was premiered this spring in Geneva, and a selection of limited-edition and long out-of-stock Lange watches that are prized rarities at auctions these days. Two highpoints were the exhibition of historic Lange pocket watches from the extensive collection of a Japanese Lange enthusiast which had flown in specially from Tokyo and a VIP Dinner hosted by Clint Eastwood and legendary Hollywood producer Albert S. Ruddy on the evening of October 25.
Opening by Fabian Krone and Marcia Mazzocchi
Further highlights of the five-day series of events were press conferences, receptions and dinners for customers and celebrities. Several hundred visitors from various US including actors, directors, and producers from the major studios, found themselves deep in discussion about watchmaking at Lange with their hosts, headed up by Lange CEO Fabian Krone and Marcia Mazzocchi, President of A. Lange & Söhne America. The "House of A. Lange & Söhne" closed with a private dinner for Oscar award winner Adrien Brody who wore his DATOGRAPH PERPETUAL on the occasion. It became clear in the many in-depth discussions that American watch aficionados are passionate about "Made in Germany" craftsmanship and perfection. And that A. Lange & Söhne is one of the most sought-after brands among collectors and connoisseurs in the USA.
The latest A. Lange & Sohne collection
Demonstration of engraving a balance cock
House of A. Lange & Sohne in the Hollywood Hills
