Richard Mille Opens Flagship Store in Beijing
Richard Mille has opened its doors to their flagship store in Beijing. Its new home is located at The Legendale Hotel on Jin Bao Street, where the flagship occupies 260 square meters of space at this platinum 5-star hotel that represents European elegance and luxury in the heart of this capital of the People's Republic of China.
With such a prime location, Sparkle Roll Group Limited, the exclusive dealer of Richard Mille in PRC, spared no expense when creating this amazing flagship store. HK $45 million was invested in building the flagship store, including raw materials, watch displays and more. Everything was shipped in from Paris.
The exterior of the hotel is a reminiscent of the 17th century architecture of Southern Europe. However, the interior of the Richard Mille is contrastingly high-tech and contemporary by using black as the dominant color in all parts of the space and furnishing. A striking contrast of the old and the new is the sensible representation of the brand itself.
Many designs were inspired from the original design of the watch. Arches wrapped in black leather dominate the main seating area; the showcases are built in the tonneau shape; the 3-dimensional engraved glass windows form a signature throughout all Richard Mille stores. The combination of dark ebony, black leather and etched glass subverts a classical concept and reinterprets it in a way that perfectly showcases the charisma of the Richard Mille collections.
RICHARD MILLE Brand New Flagship Boutique
Add.: Legendale Hotel Beijing, Shop No. 3 & 4, 1/F, #90-92 Jinbao Street, Dongcheng District Beijing, P.R.China 100005
