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November 25, 2009

Feature: NYC Breguet Watch Boutique

breguet-6.jpeg Breguet Tradition 7037BA

Last week, I visited the New York City Breguet boutique, in Midtown Manhattan. The Breguet boutique is located adjacent to the Blancpain boutique, on Madison Avenue, in-between 66th and 67th Street. Breguet is the flaship brand within the Swatch Group, so it is always a treat to see what they have to offer. During my visit, I was able to try on numerous timepieces and I also had a chance to photograph three of these timepieces. The Breguet Marine Chronograph Rose Gold, the Breguet Tradition 7037BA and the Breguet Classique 5177BA.

The Tradition has a great three dimensional design. Everything is sitting out in the open, on the dial and backside. Aside from the 3D design, the coolest feature is the retrograde seconds. Retrograde seconds are displayed at 10 o'clock, every 60 seconds, when the small blue hand reaches the top of the display, it then quickly drops back to zero and starts again.

breguet-boutique-13.jpeg Breguet Tradition 7037BA ($32,850.00)

breguet.jpeg Breguet Classique 5177BA

The Classique features Breguet's classic styling and numerous high-end finishing techniques. One thing that I thought was cool, and never really noticed, is the signatures that Breguet micro engraves on some of its watches. On the Classique (pictured above), for example, you can see the signature Breguet logo is engraved on the dial. This is done as an added security, to help distinguish between real and fake Breguet watches.

breguet-boutique-3.jpeg Breguet Classique 5177BA ($20,650)

breguet-marine-13.jpeg Breguet Marine Chronograph in Rose Gold

The Marine Chronograph is my favorite, of the Breguet watches I viewed in New York. It is simple, sporty and features a chronograph. The natural rubber strap is buttery soft, and is very comfortable, even with the heavy Rose Gold case. And the gold wave finishing on the rotor looks great.

breguet-boutique-2.jpeg Breguet Marine Chronograph in Rose Gold ($28,550.00)

breguet-boutique-14.jpeg

For purchase information please contact or visit The Breguet Boutique:

779 Madison Avenue
New York NY10065
P: 212 288 4014
Contact: Nicola Phelps (General Manager)

 

 

 

 
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