Jaeger-LeCoultre opens boutique in Buenos Aires
The Manufacture Jaeger-LeCoultre, a reference in Swiss fine watchmaking, is pleased to announce the opening of its first boutique in Latin America at Ayacucho 1945, in the City of Buenos Aires.
Jérôme Lambert, CEO Jaeger-LeCoultre, has just inaugurated the Boutique in Buenos Aires in collaboration with his partner Simonetta Orsini. The official ceremony was attended by the local managers, Martín De Leeuw, Mimi Kohen and Fabian Guelman, as well as by the international Reverso Squadra ambassador, the world famous polo player Eduardo Novillo Astrada.
Covering an area of over 30 square meters, the boutique will be a new point of reference in the Argentine capital for collectors and lovers of fine watchmaking, who in this exclusive corner of the city will be able to discover and learn about the Manufacture's iconic watches, such as the Reverso or the 101, the smallest mechanical watch movement in the world, the grand complications, the pieces of fine jewellery, the Atmos clocks and the special editions specially created for the Jaeger-LeCoultre boutiques.
Jaeger-LeCoultre's link with Argentina, home to the best polo in the world, is a very close one, which is why three of the world's best polo players: Adolfo Cambiaso, Eduardo Novillo Astrada and Lía Salvo, are international ambassadors for the Manufacture's Reverso collection. Moreover, Buenos Aires hosts the most important Polo Party in the world, organised every year by Jaeger-LeCoultre in aid of different NGOs.
The Jaeger-LeCoultre collections will be shown in a concept that is true to the brand's Art Deco spirit, and which plays with symmetry, geometry and pure lines. The shadows in different tones of ochre can be associated with materials as authentic as skin, American walnut, steel and slate, which transmit the calm and serenity of the Vallée de Joux, an inexhaustible source of inspiration for the "craftsmen of time".
With the opening of this new space in Buenos Aires, there are now 30 Jaeger-LeCoultre boutiques around the world. After the recent inauguration in Abu Dhabi and the future one in Madrid, comes the city of Buenos Aires, a further reference point in the world of fine watchmaking.
Source: Jaeger-LeCoultre
