Earlier this year, at Baselworld 2010, Rolex unveiled new steel Submariners with the ceramic bezel upgrade, as seen on the gold Submariners last year, and the GMT bezels the year before. Click here for a video of about the ceramic bezel production process. In comparison to aluminum, ceramic is much harder, as well as being extremely resistant to scratching.
The all steel Submariners come with either a green or black ceramic bezel. The green is $7,800 and the black is $7,400. Regardless of which color you choose, the 2010 ceramic bezel steel Submariners will be very collectable, as this is the first year of production.