2010 Rolex Submariner Ceramic Bezel
Earlier this year, at Baselworld 2010, Rolex unveiled new steel Submariners with the ceramic bezel upgrade, as seen on the gold Submariners last year, and the GMT bezels the year before. Click here for a video of about the ceramic bezel production process. In comparison to aluminum, ceramic is much harder, as well as being extremely resistant to scratching.
The all steel Submariners come with either a green or black ceramic bezel. The green is $7,800 and the black is $7,400. Regardless of which color you choose, the 2010 ceramic bezel steel Submariners will be very collectable, as this is the first year of production. The demand for this particular Rolex is already high, and I've heard they are very hard to get. You may even have to a pay a premium over retail to get one. However, if you do pay a few hundred or even a thousand over MSRP, in the long run, it will more than likely pay off, because it's a Rolex.