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Itay Noy X-Ray collection

October 13, 2011

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Earlier this year, at Baselworld, Israeli watch brand Itay Noy introduced the X-Ray collection. Its biggest selling point is an enamel painted dial that is made to look like an x-ray of the mechanical movement underneath. The X-Ray dial, which is available in four different iterations, displays hours, minutes and small seconds.

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The movement that is outlined on the dial is a manually wound Swiss ETA caliber 6497-1/6498-1. The 17 jewel movement runs at 21,600 vph and has a 38 hour power reserve. Functions include hours, minutes and small seconds.

The case is in brushed stainless steel and measures 41.6 mm x 44.6 mm x 10.6 mm. A sapphire crystal protects the dial. The case back is transparent and allows a view into the actual movement, as opposed to the simulated view on the front. Crown located at 4 o'clock. Six screws secure the stainless steel bezel.

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The X-Ray watch collection has four dial color variations and two dial designs. Each of the four versions of the X-Ray watch are part of a limited edition of 99 pieces (displayed on dial at 6 o'clock). Water-resistance is 50 meters. Handmade leather band, folding clasp.

The Itay Noy X-Ray collection may not be as compelling, or as expensive, as a true skeleton timepiece that actually exposes the movement through the dial. Nevertheless, it provides a unique look that you won't see on any other watch.

Retail $3,640- $3,900


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