Hublot enters the world of Ferrari
According to Hublot, "This is no simple agreement for creating a tie-in product, for licensing or sponsorship. It is a comprehensive agreement covering all the activities of Ferrari and Hublot, both in terms of brand image and the commercial activities of both companies."
Hublot will be the "Official Watch" of Ferrari, "Official Timekeeper" of Ferrari, "Official Timekeeper" of Scuderia Ferrari, "Official Watch" of Scuderia Ferrari, "Official Timekeeper" of the Ferrari Challenge, and partners in Ferrari special events.
Will Hublot be more successful with the coveted Ferrari partnership than those before them: Girard-Perregaux, Panerai or Cabestan? The answer to that question, will more than likely be decided by Ferrari owners.