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TAG Heuer Baselworld Teaser

February 27, 2013

Yesterday, we sat down with TAG Heuer SA Vice President Guy Sémon, to discuss the brand’s high tech watchmaking efforts. Specifically, we discussed the brand’s highly complicated dual architecture timepieces: the Mikrograph, the Mikrotimer, the Mikrogirder and the Mikrotourbillon S.

These cutting-edge ultra-high frequency timepieces act as a halo for the brand, they show off the technical prowess of TAG Heuer. But, Sémon was careful to mention that all of these efforts — although important for their image — are ultimately designed with the goal of being used in regular timepieces. With the idea that accuracy (or chronometry - the advancement of watchmaking) is what is most important. If you haven’t yet seen what a 5/10,000th of second chronograph hands looks like as it sweeps around the dial 20 times per second. The watch is mechanical, yet it operates at a speed that is almost unfathomable, and it sounds like an electronic motor, which is to say: silky smooth.


TAG Heuer Grand Carrera Pendulum introduced in 2010

Apart from Montblanc with their Bi-Frequence 1000, there is nobody else doing anything like this.

That said, TAG Heuer is not stopping there. This Spring in Basel, they will introduce two more high-freuency timepieces that are a culmination of everything they know.

One piece will be a concept watch with both double pendulums (magnetic pendulums that is) and double magnetic tourbillons. No hairsprings required. The other piece, a timepiece that is expected to be ready for commercial sale by September of this year, is the Carrera Mikrograph Pendulum. It will feature a magnetic pendulum regulator system for both the timekeeping and chronograph (sans the hairsprings, but with the same accuracy as a hairspring equipped movement). Initially it wasn’t possible for TAG to create the a Pendulum movement as accurate as a spring equipped movement, but now — thanks to a new temperature stabilized material that TAG Heuer has developed — they have.

Editor’s Note: At this point, while we do know more of the technical details, this is all that we can communicate for now. Stay tuned for live coverage from Baselworld.

Baselworld, Horology, TAG Heuer

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