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Auctionata: New Kids on the Block

October 7, 2014

We recently visited the New York Headquarters of Auctionata, an online auction house that specializes in art, antiques and collectibles (including timepieces, of course). Founded in February 2012, Auctionata has seen significant growth in just a few short years. They are unique in the market in that they have auctions running almost every week, as well as having items available in their online shop for purchase 24/7.

Auctionata has a patented real-time auction system that allows thousands of users to visit their online auction room at the same time and follow in real time via live stream. According to Auctionata, “Our system is so robust and reliable that no bid or attempt to bid we receive can be lost, so individual users cannot be placed at a disadvantage. The auctioneer takes all bids in the correct order and always assigns items fairly and correctly.”

It is not just the quality of their streaming auctions that is different, though, as Robert Velasquez (Head of the Watch Department - Auctionata, New York) explained to us. The auctions have entertainment value, and they are highly interactive, meaning bidders can ask questions about the products and actually see the watches demonstrated, in real-time, before they bid.

Rolex-Oyster-wire-lugs.jpg Octagonal Rolex ref. 2136 in rose gold - its approx. from 1910s-1920s and has a refinished dial - with an estimate of $3600, starting at $1800

Unlike the other big auction houses, there are low flat fees for most of the items, and no extra fees. This is particularly attractive as auction fees can quickly add up, whether you are the buyer or seller. And for sellers, payment is executed within 7 days after the sale is complete. These are all reasons why, according to Velasquez, “Auctionata is the world’s leading online auction house.”

The top image is a Rolex Cellini you don’t see very often. It’s a reference 4122, manually wound, in 18k yellow gold, with a beautiful mahogany wood dial. It was originally sold on November 18th, 1987 at Luigi Barzaghi & Figli in Italy and comes with Italian Rolex papers. Excellent condition, no box. The estimate is $3800, and the starting price is $1900.

The next auction is November 19th at the brand’s US Headquarters in New York City.

Learn more about Auctionata.


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