The Gumball 3000 was created in 1999 by an ex-race car driver, designer, and British entrepreneur Maximillion Cooper who had the vision to combine cars, music, fashion, and entertainment to create a lifestyle event that takes place once per year.

To commemorate this year’s Gumball 3000 rally Armin Strom, director, and chief horologist, Claude Greisler, who also competes in the event, created three different limited edition timepieces.

According to Armin Strom, “the annual supercar rally which sees 120 incredible cars drive a 3000-mile route around the world. After this year’s event, which travels from Stockholm to Las Vegas in just seven days, Gumball 3000 entrants can reclaim “Gumball fever” by owning a 2015 Gumball 3000 commemorative wristwatch by ARMIN STROM.”

With models in 18k rose gold (Ref. RG15-GB.90 Tourbillon Gumball 3000), black PVD-coated stainless steel (Ref. ST15-GB.90 Manual Gumball 3000), and black PVD-coated titanium (Ref. TI15-GB.90 Double Barrel Gumball 3000), the three Gumball 3000 series will be produced in numbered editions.