To complement the launch of the next generation 1,480 horsepower Bugatti Chiron supercar, which was announced at Geneva earlier this month, Parmigiani Fleurier has released renderings of their new PF-Bugatti 390 Concept Watch.

The next generation Bugatti wristwatch will have a unique co-axial movement that combines a rectangle and tube-shaped design, with the majority of the components housed in the tubular area, including a 60-second flying tourbillon on the left end, and the crown on the right end. The hours and minutes are in the middle, connected to the rectangle-shaped section of the movement.

Notably, the watch operates at 4hz, thanks in part to a high inertia balance wheel.

Photo: Bugatti Chrion by The Drive