April 27, 2012
This video shows the process, from start to finish, of how raw carbon fiber is turned into a watch case. First, carbon fibers are placed in a metal mold, then the mold is heated, and then it is compressed. After going through the final quality checks and being polished (not shown in video), the resulting forged carbon case will look like this or this.
April 26, 2012
Originally introduced in November 2008, the Audemars Piguet Royal Oak Offshore "Survivor" has an unmistakable design with its massive crown and pusher guards and all black color scheme. It comes in a 42 mm x 15.65 mm black titanium case, which is not huge, until you add the guards. The Survivor came at a time when big bold timepieces were in style; now 4 short years later, following a major global recession - smaller more reserved timepieces are the trend.
April 24, 2012
Audemars Piguet hosted a dinner last night honoring New York Knicks' Carmelo Anthony at Catch restaurant in New York City. Also in attendance were: Swizz Beatz, Kim Kardashian, Kanye West, La La Anthony, Amar'e Stoudemire, Francois-Henry Bennahmias, Landry Fields, Baron Davis and J.R. Smith.
April 20, 2012
March 5, 2012
February 13, 2012
January 24, 2012
At the Salon International de la Haute Horology (SIHH) last week, Audemars Piguet introduced a number of new Royal Oak models in celebration of the 40th Anniversary of the famous timepiece the Gerald Genta created in 1972. This model is the Royal Oak Self-Winding 41 mm and is available in stainless steel with steel bracelet (shown below), rose gold with rose gold bracelet (shown above) and rose gold with strap.
November 28, 2011
In celebration of the reopening of the famous Russian dance and opera house, the Bolshoi, Audemars Piguet has unveiled a special limited edition timepiece, the Jules Audemars Extra-Thin "Bolshoi."
The new Jules Audemars comes in an 18k white or pink gold ultra thin case that measures 41 mm in diameter by 6.7 mm in height. The 21k gold oscillating weight is skeletonized, with an image of the Bolshoi engraved in the center.
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