For 2012, Baume & Mercier further solidified their new marketing initiatives which have been underway for the past few years. This year at SIHH a few new men's references were introduced within the core Capeland chronograph collection, including the redesigned vintage inspired 44 mm flyback chrono (Ref. 10006), the 44 mm chrono with a new blue dial variation (Ref. 10065) and the 42 mm chrono which is now available with a steel bracelet (Ref. 10062).

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Baume & Mercier introduced the Capeland Flyback Chronograph collection last year at SIHH. Next month, at SIHH 2012, they will introduce a new vintage inspired Capeland.

Aesthetically, the new Capeland has been redesigned with an all new two register layout, as opposed to three registers in last year's collection; and a new vintage inspired dial, including gilt Breguet style hands.

Functionally, the Capeland is virtually the same as the 2011 model. Available in either a stainless steel or 18k red gold case that measures 44 mm in diameter and 16.5 mm thick. Inside, is a La Joux-Perret automatic bi-compax chronograph movement with flyback and date. The movement runs at 28,800 vph (4Hz), has 27 jewels and a power-reserve of 48-hours.

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Originally launched in 1994, the Baume & Mercier Hampton collection has been updated for 2011. The new Hampton collection features the same key elements of the 1940s Baume & Mercier Museum piece. A curved caseband, curved sapphire crystal and a rectangle shaped case.

The collection features a wide assortment of styles. Available both in men's and women's. Powering the Hamptons are Swiss ETA calibers, in both automatic and quartz, as well as a manually wound La Joux-Perret caliber.

The collection is a perfect example of simple elegance. If you like the style of Jaeger-LeCoultre Reverso, or the Vacheron Constantin Aronde 1954, then you may also want to take a look at the Hampton collection. Moreover, you can pick up one of these for far less than the Jaeger or Vacheron.

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This was a big year for Richemont brand, Baume & Mercier, as they introduced quite a few new models, and redesigned many of their current collections. The biggest announcement for their men's watches, though, was the introduction of a totally new Capeland Flyback Chronograph.

To celebrate their new timepieces and new look, the Baume & Mercier booth was decorated to look like a beach house in the Hamptons, and they even painted one of the main walls to look like a beach, and on the opening day, immediately following the show, they threw a big Hampton's style party. Celebrities, super models and a number of other distinguished guests, including international watch retailers, press and friends of the brands were in attendance.

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Baume & Mercier will be introducing the Classima Red Gold Dual Time-Zone and Power Reserve at SIHH 2011, in January. This new model, from the best selling Classima collection, features a 39 mm diameter fully polished 18K red gold case. It is powered by a self-winding Soprod 9035 movement adorned with Geneva Stripes. The black dial has a straight-line guilloché pattern and gilt-hour markers. Contrasting with the dial are red gold applied indices and roman numerals. The dial features central hours, minutes and seconds, along with a power-reserve indicator (at 6 o'clock) and dual-time zone (hour indicator at 12 o'clock). A date window is located at 3 o'clock. It comes with a black alligator leather strap, with a red gold pin buckle. Water-resistance is 30 meters.

Retail TBD

Source: Baume & Mercier

I. Victorinox Chronopro

The Victorinox Chronopro is Victorinox's premiere mechanical chronograph. It comes is a 42 mm stainless steel case, with an open caseback that affords a view of the Valjoux 7750 movement. Screw down pushers and crown ensure 100 meter water resistance. The price is excellent for a Swiss chronograph of this quality. Read more about the Victorinox Chronopro here.

Retail $1,650, Victorinox

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The new William Baume Collection is a tribute to time and its measurement. Through a splendid array of haute horlogerie models, it evokes the noble traditions of one of the oldest Swiss watch brands, Baume & Mercier. This time-honored expertise is admirably embodied by the figure of William Baume, the man who forged the company's contemporary destiny and was instrumental in earning it the prestigious Poinçon de Genève in 1921, the seal acknowledged as the highest watchmaking quality certification.

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Baume & Mercier has released a preview of the Classima Executives XL Chronograph that will be officially unveiled at SIHH 2010, which starts January 18, 2010. This is a chronograph, but it also features a complete calendar function and a 24 hour indicator.

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