In addition to the Admiral's Cup collection that is already celebrating its 50th anniversary in 2010, the Admiral's Cup Black Chronograph 40 already has the makings of greatness. Loyal to the aesthetic design that has forged the collection's admirable reputation, it proudly bears the identity codes of its siblings: a 12- sided case and nautical pennant hour-markers. Featuring a 40 mm diameter, well suited to ladies' wrists, the newcomer clearly tops the bill right from its first appearance. It is equipped with a chronograph that asserts its sporting nature, while clothed in intense black and diamonds that proclaim its feminine spirit.

Having earned international recognition as Corum's sports watch collection, the Admiral's Cup has been pay- ing tribute to the world of sailing for half a century. The bold aesthetics of its 12-sided case have made it an iconic model that is one of the four brand pillars alongside the Corum Bridges, Romvlvs and Artisans lines.

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The OKLAYS-CORUM team wins first place at the Genève-Rolle-Genève regatta, which took place June 5th. Please reader the full PDF press release after the jump.

I like this image, because this will be the view I see of Lake Geneva, when I go to Geneva this Sunday, for a three day Roger Dubuis Manufacture tour. I've never been to Geneva, or Switzerland in the summer, so it should be fun. I will definitely be posting lots of images of the factory tour next week (including shots from Lake Geneva, the Swiss Alps, and more).

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Corum, a key player in the sailing world, now establishes itself in all the major competitions on the circuit. After announcing a double in 2009, partnering alongside the Okalys-CORUM team and giving its name to the Corum Grand Prix (one of the major races of the Challenge Julius Baer), the independent watchmaker is continuing its conquest in 2010, recruiting the talented and charismatic Loïck Peyron and announcing its partnership with the Bol d'Or Mirabaud in April. A prestigious calendar echoing the 50th anniversary of the iconic Admiral's Cup collection.

To celebrate the opening of the sailing season Corum has created a 25 piece limited edition Admiral's Cup Chronograph 48 Grand Prix watch. It features orange Superluminova markers and hands on a grey dial, which matches nicely with the orange stitching of the leather and textile-look strap. Full technical specifications below.

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Today at the SNG (Geneva Yacht Club), Swiss journalists, representatives from the SNG, the Mirabaud Bank and the team Okalys-Corum joined to celebrate the new Corum partnership with the Bol d'Or Mirabaud.

By linking its name to the world's most important regatta on an inland lake and becoming a Presenting Sponsor of the Bol d'Or Mirabaud, which will take place on 11, 12 & 13 June, 2010, Corum reaffirms its commitment to sailing and displays a strong and coherent communication strategy by becoming the major player in the Geneva lake circuit and in the sailing world.

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Corum unveiled a new version of their popular Ti-Bridge watch at Baselworld this year, the Ti-Bridge Tourbillon. Available in both titanium and in titanium treated with black PVD, this new timepiece features a tourbillon, that until recently, would have meant the watch would cost $100,000 plus. This is not true in todays economy, as numerous watch brands now offer tourbillons in the $50,000 range. Zenith, Alpina and Frederique Constant, to name a few. I had a chance to see the the black version of the new Ti-Bridge up close in Basel. It was definitely my favorite novelty from Corum for 2010. It is limited to 66 pieces worldwide and costs $55,000.

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Antonio Calce, CEO of Corum, hosted 150 journalists to celebrate a half-century of the Admiral's Cup and the 30th anniversary of the Golden Bridge movement and share with them the path that Corum has traveled since its founding 55 years ago.

With "Happy Birthday" by the Beatles playing in the background, the conference began. The Basel Fair, being a major event, is a unique opportunity to meet all our partners and the international press during the 10 days that the event takes place. 2010 is a landmark event for Corum that celebrates the anniversaries of two of its main pillars: Admiral's Cup and Corum Bridges.

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Opened on Christmas day in the Central District, the CORUM boutique is the first flagship store of the brand. Representing 40% of Corum's turnover, the Far East market has grown quickly by double digit yearly increases since 2007. Hong Kong has thus become the place to be and a key market for the brand. A strategic opening that crowns a strong distribution network of 17 POS in Hong Kong.

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This is a sneak peek of the 50th Anniversary Minute Repeater Tourbillon that Corum plans to unveil at Baselworld 2010. Hit "more" to see the artist sketches and to read the full press release.

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