The Edifice EQW-A1000DC-1A is the flagship of the Edifice Black Label collection. It features a dual-layer chronograph that utilizes Casio's Smart Access technology, which allows for more sensitive operation of multiple functions by combining independent hand movement, made possible by the new 5-motor layout, with electronic crown-controlled switching.

READ MORE

(Click image for gallery - 3 photos)

Edifice first introduced in their timepieces in the United States last year, and will add three new models to their lineup this spring (actually four new models, but I cannot release the info for one of the models until later this year). Edifice is an upscale brand within the Casio Group, and has been operating in Japan and Europe for a number of years, prior to launching their brand stateside last year. The timepieces all feature stainless steel cases, unlike the resin cases seen on the majority of Casio watches, and a number of other upgraded features, all without even breaking the $500 price barrier (although their is one coming soon that will be $750). The quality and value are excellent.

The first image (shown above) is the EF550PB-1AV, and is equipped with stacked sub-dials, which give a nice sporty 3D look. The sub-dial at 3 o'clock is designed to resemble a racing wheel. It comes with a 1/20th of a second retrograde chronograph, and the second-hand does something unique, it alternates between clockwise and counter- clockwise motion during timed measurements

The second image (shown above) is the EF527BK-1AV, which possesses a 1/20th Second (12 hour) chronograph, a double-lock, 1-press, 3-fold buckle and an inner rotating slide rule bezel. Reminiscent of pilot watches, the EF527BK-1AV's slide rule bezel allows simple arithmetic conversions and other calculations such as time-distance.

The third image (shown above) is the EFX530P-1AV, which features a stacked sapphire crystal dial, where sub-dials are arranged three dimensionally on the face. An additional, smaller hour hand is utilized for dual time, which can be layered below the larger hour (home time hand) when not in use. Furthermore, the EFX530P-1AV has 3-D modeling for its side buttons and an engraved brand logo on the crown that adds a quality impression.

Retail $250-$380

Source: Edifice

READ MORE

Launched in the United States in 2010, the Edifice Black Label collection consists of black PVD steel watches, with Japanese quartz movements, and high-tech functions, priced from $150 to $500. I reviewed the Edifice Black Label 3D Chronograph, the top of the line timepiece from Edifice, here, and made a short video showing the mesmerizing 1/1000th of a second chronograph in action here. The Edifice Black Label digital/analog chronograph (shown above), is the entry level timepiece in the collection, and although it does not include 1/1000th of a second accuracy (1/100th of second is still quite good), 6-Band atomic timekeeping or a tough solar powered quartz movement, it still has numerous useful functions.

READ MORE

Casio has been selling Edifice watches abroad for a while now, but it wasn't until this year that they began selling the Edifice line in the US. The new Edifice Black label collection consists of watches starting at $150 all the way up to $500. The 3D Chronograph has a stainless steel case with black PVD coating, which is both good looking and scratch resistant. It features a dial with a multiple layers, giving it a cool 3 dimensional look. As is typical on Casio/Edifice watches, it features an array of displays and functions, including a chronograph that can read 1/1000th of a second, an alarm function, a date function and a worldtime function.

READ MORE

This chronograph is still up for grabs, all you have to do is sign up for the site newsletter here or "like" us on Facebook. I'll be selecting the winner for this one, so signing up for both the newsletter and Facebook will increase your chances. Read more about this watch here. You can also watch the same video (minus the music) here on Vimeo.

Casio has recently launched their upscale Edifce Black Label collection in the United States. Building on the popularity of Casio's G-Shock line, this collection features many of the same functions, such as worldtimers, chronographs and more. However, instead of the standard resin case, that usually costs under a $100 within the G-Shock line, this collection moves up to stainless steel cases with a hard black PVD treatment. The new collection consists of 5 models that vary in price range from $150 all the way up to $500 for the top of the line.

READ MORE