1- Jason Pitsch: Since your move from the President of Frederique Constant/Alpina USA to CEO of Chopard USA Ltd. in 2015 what have you done to improve the business at your new company? Ralph Simons: Well, we’ve done a lot. It has been a very interesting period since then. The main point of focus has been to simplify the assortment of products along with its communication to the market. When I arrived at Chopard we utilized a large selection of different advertising visuals, and one level up from that, in terms of product, at the time we also offered a broad range of references. This made it harder for our final clients and our authorized retailers to capture a consistent and recognizable brand message. The Chopard Core Collection for North America launched at Baselworld 2015 now serves as a foundation.