IWC introduced numerous Portuguese watches at SIHH 2010 last week. This is IWC's oldest and most popular watch collection. The new collection is far ranging with a Grand Complication, two Tourbillons, two Perpetual Calendars, two chronographs, an Automatic, a Hand-wound, and a Minute Repeater. The Perpetual Calendar with Midnight Blue dial and 18-carat white gold case is pictured above. More watch photos and the full press release below.

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This week, at SIHH 2010, IWC unveiled a new tonneau shaped chronograph, the Da Vinci Chronograph Ceramic. IWC says, "that in 1986 they introduced the world's first case made from the extremely hard, scratch-resistant and impact-resistant ceramic, zirconium oxide. This milestone in case engineering also bore the name Da Vinci." Most of the 44 x 52.8 x 15.1 mm case is made of ceramic, however, the bezel and caseback are made of grade 5 titanium. The titanium bezel has been blackened and polished. The dial is black with a with a réhaut volant. The sapphire crystal is convex and has an anti-reflective coating on both sides. The movement is visible through the see-through caseback. Inside, is a self-winding IWC in-house movement, Calibre 89360. It beats at 28,800 vph, has 40 jewels and features a 68 hour power reserve. Water-resistance is 30 meters.

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This is now the fourth time that a "Laureus Sport for Good Foundation" special edition watch from IWC Schaffhausen has set off in aid of a good cause. Thanks to the support of IWC and the commitment of the Foundation, the Laureus blue on the dial of the Portuguese Automatic is now the colour of hope for underprivileged children throughout the world.

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Two press shots of the new IWC Ingenieur Big Chronograph collection, that was introduced in Geneva on January 19th-24th, at SIHH 2009. IWC makes some really nice manufacture timepieces, the Ingenieur is one of my personal favorites. This version comes with an IWC 89360 caliber automatic movement. It features a date function with rapid adjustment, a chronograph flyback function with elapsed time of up to 12 hours and a power reserve of 68 hours. The case is 45.5 mm x 14.5 mm and is available in steel, pink gold or platinum.

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(Photos by Pascal Le Segretain/Getty Images Europe)

Looks like Kevin Spacey is wearing the Limited Edition IWC Top Gun watch and George Kern is wearing one of the new IWC Aquatimers.

PRESS RELEASE: Swiss Watchmaker IWC Celebrates SIHH 2009 With Kevin Spacey, Zenedine Zidane, Ronan Keating, And Other Stars

In the company of prominent guests such as Zinédine Zidane, Ronan Keating, Jean Reno and Marc Forster, IWC Schaffhausen celebrated the premiere of its watch novelties on the occasion of the SIHH from 19 to 24 January 2009.

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With the Aquatimer Deep Two, the hero of the newly launched Aquatimer family from IWC Schaffhausen, the diver's watch with a mechanical depth gauge is back on board. The special feature of this professional instrument is the depth gauge, which, from a functional point of view, is completely separate, working independently of the movement, and which shows the current diving depth with the blue indicator and the maximum diving depth with the red indicator.This sporting all-rounder thus guarantees reliable data to a maximum depth of 50 metres. Housed inside the stainless steel case of the Aquatimer Deep Two with a diameter of 46 millimetres and a height of 15.5 millimetres is the reliable 30110 calibre automatic movement with central seconds hand, date and 40 hour power reserve.

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Special Edition Big Pilot exclusive to Las Vegas & Beverly Hills IWC Boutiques

[ via IWC ]

The stars of watch making have finally landed in the "City of Angels." IWC Schaffhausen is proud to announce the opening of its new boutique in the heart of Beverly Hills. The highly coveted Swiss watch company adds to the unprecedented luxury of the area bringing their renowned craftsman-ship and a tradition in finely engineered watch making.

"I am incredibly excited about our new location in Beverly Hills. It is a true sign of our ongoing success and commitment to the US market," comments Benoit de Clerck, President IWC North America. "IWC has maintained a consistent growth in the US. I firmly believe that the brand will continue to experience strong results, especially in Beverly Hills."

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[ via IWC ]

These are pics from the launch party, for the IWC Ingenieur Automatic Edition Zinédine Zidane, that took place in Paris. Tony Parker, Eva Longoria, Zinédine Zidane and Veronique Fernandez all attended the event.

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