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Ladoire

Baselworld 2011: Ladoire Black Widow Mr. Race

At Baselworld 2011 I had an opportunity to interview the co-founder of Ladoire Geneve, 39-year old Lionel Ladoire (pictured below). Prior to becoming a watchmaker, Lionel was a talented jeweler, a rock drummer, and a professional snowboarder. Lionel was born into a family that has been in the jewelry business for four generations. Eventually, he attended the SEPR in Lyon, where he finished at the top of his class when he graduated in 1989. From there, he went on to make jewelry for the place Vendome. He then opened his own workshop in Lyon where he worked in close collaboration with a number of French Fine Jewelry companies. Having been around micro-mechanics from such a young age, and after 20 years of working in the jewelry industry, he eventually gravitated towards watchmaking.

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Ladoire Roller Guardian Time Blue

With its asymmetrical case, deconstructed time display and gentle curves contrasting with a powerful architecture, the RGT disrupts codes and combines opposites in providing an offbeat and resolutely avant-garde take on Haute Horlogerie. Since 2007, the Geneva-based House of Ladoire has been playing with contradictions and associating extremes within atypical creations featuring cutting- tune with an underground-rock style mood inspired by contemporary culture and some of its most famous exponents such as Jean-Paul Gaultier, Andy Warhol and Philippe Starck. The daringly asymmetrical Roller Guardian Time RGT confronts a virile design with the soft lines and silk touch of the case middle, while the resolutely technical nature of the display stands out against the backdrop of the ultra-refined movement decorations. edge complications and sophisticated aesthetics.

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