Longines

Introducing the Longines Twenty-Four Hours Single Push-Piece Chronograph

August 20, 2014 | Longines

Introducing the Longines Twenty-Four Hours Single Push-Piece Chronograph

Today, Longines announced yet another Heritage timepiece, this one inspired by one of its pilot watches dating from the 1950s. They have introduced a number of pieces to the Heritage collection this year, which we talked about here, here and here.


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Introducing the military inspired Longines Avigation

August 3, 2014 | Longines

Introducing the military inspired Longines Avigation

The past few years Longines has introduced a number of cool “Heritage” throwback timepieces, including three we previously covered here, here and here.

Differentiation is typically the key to any business, and so by making these unique retro timepieces, Longines has positioned themselves well. However, if they really want to “blow-up” the brand, so to speak, we think the Swatch Group should let them develop their own movement. Being encumbered with ETA movements, for all models, is somewhat disappointing for a brand with such provenance.


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California Chrome Denied the Triple Crown

June 8, 2014 | Longines

California Chrome Denied the Triple Crown

Conditions were perfect on Saturday at Belmont Park in Elmont, New York. The sun was out, humidity was low and it was in the 70s to 80s throughout the day. Over 100,000 people turned out to watch the 146th annual Belmont Stakes, and to potentially witness California Chrome make history and become the first Triple Crown winner since Affirmed in 1978.


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Introducing the Longines Heritage Dive collection

May 21, 2014 | Dive Time, Longines

Introducing the Longines Heritage Dive collection

Longines has just announced another collection within their Heritage watch line, which consists of remakes of historic models. These models are very faithful to the originals, like this one. The Longines Heritage Dive Chronograph, for example, is similar to the original, except where the vintage Valjoux 72 powered timepiece had a 12-hour counter at 6 o’clock, the new model has a date in its place. Also it now says “Swiss Made” as opposed to “T-Swiss-T.” And, it has a modern ETA automatic movement in place of the manually wound Valjoux 72.


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Introducing the Longines Conquest Heritage 1954-2014

May 16, 2014 | Baselworld, Hands-On, Longines

Introducing the Longines Conquest Heritage 1954-2014

At Baselworld 2014, Longines introduced a throwback collection called the Conquest Heritage 1954-2014 — contrary to the majority of heritage timepieces we see today, this is a spitting image of the original, right down to the 35 mm diameter case. Being 2014, it of course has a modern movement, but apart from that, virtually everything else is the same.


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Introducing the Longines Heritage 1973

December 17, 2013 | Longines

Introducing the Longines Heritage 1973

Longines just announced an all new retro style chronograph is a cool cushion-shaped case. The Longines Heritage 1973 case is stainless steel and measures 40 mm in diameter, with a choice of a silvered or black dial.


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