Today, Elie and Pierre Bernheim, grandsons of Raymond Weil, have announced a new watch accessibly priced (sub-$1,000) Swiss watch brand - 88 Rue du Rhone. Named after the famous shopping street in Geneva (similar to Fifth Avenue). The first watch designs will be unveiled at JCK in Las Vegas next month.

"The launch collection is comprised of both female and gents pieces ranging in size from 29mm to 42mm with both quartz and automatic movements. The brand's name comes from the famous and prestigious street in the city of Geneva, which mirrors the name of the city's river. The signature logo engrained in the design of the collection bears the number 88, encompassing the ideology of good fortune and representing infinity."

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Raymond Weil recently announced the new Nabucco Cuore Vivo chronograph with a dial cut-out that allows a view of the movement's going train, balance and escapement.

The round case is 46 mm x 15.85 mm and is made of matte titanium and polished steel, with a circular matte titanium and polished steel tachymeter bezel. Steel screwed-down crown fluted with RW logo and steel screwed down fluted pushers. The dial is galvanic black, with a central checkered motif pattern in the center. Applied luminescent indexes and 12 o'clock Arabic numeral with polished edges. Titanium counters at 3 o'clock (30-minute counter), at 6 o'clock (12-hour counter) and at 9 o'clock (small seconds). Visible balance and escapement wheels at 10 o'clock. Steel hour and minute hands with luminescent material. Blued steel bâton second hand with glossy finish and blued counter hands.

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Raymond Weil introduced the Freelancer Urban Black at Baselworld last month. It features a matte black PVD treated stainless steel case. Notably, the black coating is not typical PVD, it is anti-fingerprint PVD. The case, bezel and crown feature the special matte black PVD treatment. The case back has the same matte black finish, and a black tinted sapphire crystal. The case measures 42 mm x 13.7 mm and has anti-glare treatment on both sides of the sapphire crystal. The self-winding chronograph movement has 25 jewels, a frequency of 28,800 vph (4Hz) and a power-reserve of 46-hours. Functions include hours, minutes, small seconds, 3-day date/day and chronograph.

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Maestro Phase de Lune video review produced by Raymond Weil.

The RW Club & Community Special Edition timepiece is available now to RW Club members (from September 1st - September 8th). A percentage of the sales will be donated to the charity of the buyer's choosing: The Pediatric Hemato-Oncology Unit of the Geneva University Hospital, The Breast Cancer Research Foundation® or the Singapore Cancer Society.

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At Baselworld 2011, Raymond Weil added chronograph and moon phase complications to their year-old Masetro collection. The traditionally styled Maestro collection is a good contrast th Raymond Weil's sportier Nabucco and Freelancer collections.

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Side by side, the Union for International Cancer Control - UICC - and the Swiss watchmaker Raymond Weil, will join forces to eliminate cancer as a life threatening disease for future generations.

Through the RW Club, Raymond will offer its clients the possibility to purchase online, and only in September 2010, a RW Club Limited Edition to support the Union for International Cancer Control.

Each year, more than 11 million new cases of cancer are diagnosed, and about 8 million people die from this terrible disease, with 70% of them in low- and middle-income countries. More than 160,000 children aged 14 or under are diagnosed with cancer each year. Children with cancer in developing countries have less than 50% survival chances, as opposed to 80% for children in high-income countries. It is reassuring to note that between 30 and 40% of all cancers can be prevented, and one third can be cured with early diagnosis and subsequent treatment.

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In recent years, Geneva based watchmaker Raymond Weil, has significantly changed their image and overall quality. They have gone more upscale, without overly inflating their prices. The new Nabucco Pensiero, unveiled at Baselworld last week is the perfect example. It is a great looking chronograph powered by the new Valjoux 7753 movement, housed in a cool sand-blasted 46mm titanium case, all for under five grand.

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