Rolex Submariner 5513 (Circa 1962-1990)

Only produced for a small period of time circa 1959, Square Crown Guard 5512 Rolex Submariners are very rare. They were the first batch of Submariners produced after Rolex switched from ref. 5510 (without crown guards) to ref. 5512 (with square or non-square crown guards).

According to Rolex expert James Dowling, the Tudor Submariner Ref. 7928, Square Crown Guard, Oyster-Prince "Submariner," is "without a doubt, the most rare version Tudor Submariner." He says, "the Square Crown Guard version dates from 1969 only and was the first example of Tudor recycling Rolex "Castoffs."

The first 5512 Rolex Submariner was fitted with square type crown guards, but it was eventually determined that the guards did their job too well and made the crown difficult to unscrew. This subsequently led to more pointed crown guards. The remaining cases were then passed on to Tudor who produced the 7928 for a very short period of time.

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During an interview for 60-minutes, Anderson Cooper asks Eminem about buying a Rolex, and he says he did buy a Rolex but that he doesn't want to scratch it so he wears a Casio G-Shock instead.

Unofficial rendering of Ceramic Bezel Steel Daytona

At Baselworld 2011, Rolex introduced 18K gold Daytonas with ceramic bezels. And although purists may have cringed at the addition of a ceramic bezel to the timeless and much coveted Rolex chronograph; not all Rolex buyers are purists and in regards to durability, ceramic is far superior to steel.

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This rare Rolex Daytona Paul Newman Chronograph with champagne dial crushed the estimates at the Christie's November 14 Geneva watch auction. It was expected to bring between ($88,641-$132,962), but ended up bringing in $182,822 instead.

This Rolex Daytona Paul Newman (ref. 6264/6241 | case no. 2'357'421) was manufactured in 1970. It is powered by Cal. 727, a 17 jewel nickel-finished lever movement. 18k gold case is 37 mm in diameter. Champagne dial, applied gold square numerals, black chapter ring, luminous accents and hands, outer gilt fifth of a second divisions, engine -turned black subdials for small seconds, 30-minute chronograph counter and 12-hour chronograph counter. Black bezel, screw back, screw down crown and bron alligator strap with gilt Rolex buckle.

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This is a 1960s stainless steel Rolex Chronograph (ref. 6238) that was worn by George Lazenby in the 1969 James Bond film On Her Majesty's Secret Service. It features 35 mm diameter case, a brushed silvered dial with applied baton indexes and luminous steel hands. Functions include hours, minutes, small seconds and chronograph.

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Today Rolex announced a partnership with Tiger Woods. "In keeping with its passion for excellence and its long-standing commitment to the world of golf, Rolex is proud to announce its partnership with American golfer Tiger Woods."

Tiger Woods joins fellow golfer Phil Mickelson as a Rolex ambassador. As of today, Mickelson is the #10 ranked professional golfer in the world, with Woods coming in #51. Not to worry though as, "Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf."

Woods is shown above wearing a Rolex Day-Date II.

Rolex Double Red Sea-Dweller Mark IV | Double Red Sea-Dweller info