Every January, approximately 12,000 watch industry professionals come to Geneva to attend one of the most important watch shows in the world. The Salon International de la Haute Horlogerie, commonly referred to by the acronym "SIHH" – is a private invite only event where guests (retailers, journalists and VIPs) of the brands, come to preview (and order) new unreleased timepieces. The ultra exclusive show only has 16 exhibitors (as of SIHH 2014), but they are among the world's most coveted watch brands: A. Lange & Sohne, Audemars Piguet, Baume & Mercier, Cartier, Greubel Forsey, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Parmigiani Fleurier, Piaget, Ralph Lauren, Richard Mille, Roger Dubuis, Vacheron Constantin, Van Cleef & Arpels.

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