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CORUM establishes itself on the shores of Lake Léman with the opening of its first own-name boutique in Switzerland, located in Geneva

In the year the watch brand is celebrating half a century of its flagship Admiral's Cup collection and the 30th birthday of its iconic Corum Bridges collection, CORUM is inaugurating its first boutique in Switzerland on September 2nd, 2010. After the December 2009 opening of its first ever own name store in Hong Kong, CORUM has chosen to set up its second such boutique in Geneva.

CORUM is now also establishing itself on the shores of Lake Léman with the opening of its first own-name boutique in the cradle of Swiss watchmaking, Geneva. With the watch brand currently asserting itself as a major player on the waters of Lake Léman through various sailing sponsorship activities*, it has welcomed customers since July 6th to a boutique exclusively dedicated to the brand universe in Geneva's prestigious Right-Bank district Les Bergues.

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Breilting Marketing Director, Lisa Roman, just informed me that they will be opening a new three level flagship store on 57th Street in New York City.

Breitling, luxury Swiss watchmaker since 1884 will be opening its first US store in New York at 5 E. 57th Street this fall.

The 8,500 square foot, three level store will showcase Breitling's entire collection of fine timepieces from the Breitling, and Breitling for Bentley lines as well as an assortment of special limited edition models. The store will also feature a Breitling technical center for after sales service.

Marie Bodman, President of Breitling US, comments, "Breitling is delighted to be a part of such a rich retail environment on this venerable street".

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At the height of tax season in the U.S., Westime is giving all customers a tax break. For the month of April only, Westime will pay the sales tax on watch purchases made at its Los Angeles and Beverly Hills boutiques. The promotion also applies to telephone orders and layaway purchases. It cannot be combined with any other promotion.

"April is the perfect time for many people to buy a watch for themselves or as a gift, especially with Mother's Day, Father's Day and graduations right around the corner," says Greg Simonian, president of Westime. "Westime offers watches to match every budget. And by picking up the sales tax, we are happy to make a watch purchase even more budget-friendly this month," he adds.

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Opened on Christmas day in the Central District, the CORUM boutique is the first flagship store of the brand. Representing 40% of Corum's turnover, the Far East market has grown quickly by double digit yearly increases since 2007. Hong Kong has thus become the place to be and a key market for the brand. A strategic opening that crowns a strong distribution network of 17 POS in Hong Kong.

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Blancpain All Black 50 Fathoms

Westime Beverly Hills enters 2010 with a new look and a new prestigious watch collection. Today the luxury watch boutique unveils a renovated showroom featuring expanded, state-of-the-art display cases and intimate seating areas for customers.

To coincide with the unveiling, Westime will introduce the Blancpain collection of fine timepieces to the boutique. Founded in 1735, Blancpain is legendary in the world of Swiss watchmaking and renowned for its commitment to mechanical movements and designs that are reduced to their bare essentials.

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The Manufacture Jaeger-LeCoultre, a reference in Swiss fine watchmaking, is pleased to announce the opening of its first boutique in Latin America at Ayacucho 1945, in the City of Buenos Aires.

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Audemars Piguet has decorated the storefront windows, at their boutique in Bal Harbour, Florida with antique tables, vintage watchmaking tools and hand-drawn designs by Octavia Garcia (AP Design Director). Also on display, are some very complicated AP timepieces. The Jules Audemars Minute Repeater with Jumping Hours, Jules Audemars Equation of Time, Jules Audemars Minute Repeater, Toubillon and Chronoghraph, and an Edward Piguet Large Date to name but a few.

Click below for (13 more photos).

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