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TAG Heuer

Jason Pitsch

Crown & Caliber Heuer 100 Sale

Jason Pitsch

Over the past few years, Atlanta-based online pre-owned watch retailer, Crown & Caliber, has acquired 70 rare and important vintage Heuer timepieces in anticipation of their upcoming Heuer 100 Sale that will last from Monday, September 19th to Thursday, September 22nd. Crown & Caliber says this will mark the first time a sale like this (100 total Heuer watches) has been executed by a retailer, as big single-brand themed vintage watch sales usually take place at auction houses, such as Christie’s, Sotheby’s, and Phillips. According to Crown & Caliber, the sale will work like this: “On Monday, the minimum suggested sale price will be listed live on the site at noon EST, after which bidders may submit non-binding offers on the watches in the collection. On Tuesday and Wednesday, the current highest offer on an item will be published at

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Jason Pitsch

TAG Heuer Aquaracer 300M with steel bezel Hands-On

Jason Pitsch

The TAG Heuer Aquaracer 300M comes in 41 mm and 43 mm diameter automatic models (in steel or titanium) – with either a ceramic or steel bezel. New for 2016, are two 43 mm diameter stainless steel Aquaracers (black or blue dial), with stainless steel bezels. We checked out the blue dial version, close-up, back in March, at Baselworld. The dial features what TAG Heuer calls a “horizontal streak effect.” It has prominent hand-applied polished and facetted indexes that mark the hours, including a luminescent treatment for low-light visibility. Big baton-shaped, polished and facetted, luminescent hands indicate the hours and minutes. A polished seconds hand, with a yellow tip with lume, continuously sweeps the dial. The outer chapter ring has white printed graduations that indicate seconds/minutes in conjunction with the seconds and minutes hands, respectively. An angled date aperture with

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The "Rindt" Autavia Ref. 2446 Mark 3

Ahead of the Baselworld show in March, and before the launch of the retro version of the Monza, TAG Heuer announced that it would produce a re-edition of the Autavia, in 2017. And crucially, that fans would pick which Autavia. This week, after thousands of votes were cast, during two rounds of voting, TAG Heuer announced that the winner is the “Rindt” Autavia Ref. 2446 Mark 3. First produced in 1966, the “Mark 3” Autavia has a narrower bezel than the original model. The dial has applied steel markers with small luminous plots, and baton-shaped steel hands that are polished and feature luminescent inserts. This version is known as the Rindt, because is was worn by the Austrian Formula One World Champion, Jochen Rindt.

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Jason Pitsch

TAG Heuer Monza Hands-On

Jason Pitsch

This year at Baselworld, TAG Heuer debuted a Monza reissue, heavily inspired by the original 1976 Heuer model. To give a little background, Monza is a legendary race track known for being the fastest in racing, and the home of the Italian Formula One Grand Prix. “TAG Heuer’s link to the legendary track goes back to a warm day in September 1975 when Swiss driver Clay Regazzoni took first place at Monza, and his teammate, Niki Lauda, took third, which was enough for him to win the Formula One World Championship for Ferrari. Both Ferrari cars had the name “HEUER” emblazoned on their chassis — the brand had been the team’s official timekeeper since 1971. To honor the result, Jack Heuer reworked an existing coussin-shaped 1930’s model in a special limited series. Equipped with a high-speed Calibre 15 movement, the

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Jason Pitsch

REVIEW: TAG Heuer Carrera Calibre 18 Automatic Chronograph

Jason Pitsch

Overview TAG Heuer debuted an interesting retro chronograph at Baselworld 2015, called the Carrera Calibre 18. Largely inspired by a historic “Heuer” model designed by Jack Heuer in the 1950s, it is sure to appeal to those looking for vintage styling in a modern timepiece. The dial The Carrera Calibre 18 has a silver sunburst dial with a dual register layout. On the left is a 30-minute chronograph counter, and on the right is a continuous small seconds display – both decorated with an anthracite azurage finish. The original dial was white with black counters, and the look is reminiscent. Although, the modern version has a convex surface, unlike the flat dial of its predecessor. A printed a telemeter scale on the outer chapter ring was included instead of a tachymeter. The telemeter scale allows the wearer to measure the

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Jason Pitsch

Baselworld 2016: TAG Heuer Carrera Heuer-02T Tourbillon

Jason Pitsch

Ahead of Baselworld 2016, TAG Heuer has released a preview of their new accessibly priced Carrera chronograph tourbillon collection, which starts at $15,000. Made from grade 5 titanium, the Heuer-02T case has a brushed finish with a black titanium bezel, and a steel crown over molded with rubber. There is also an all black variant, called the Black Phantom. The dial is skeletonized, with black bridges, and a carbon and titanium tourbillon cage at 6 o’clock. A dual register chronograph layout displays chrono hours at 9 o’clock and chrono minutes at 3 o’clock. Large baton-shaped hour and minute hands display the time along with polished and satin-finished baton indexes. Hands and indexes are treated with a luminous material. TAG Heuer Carrera Heuer-02T Tourbillon (Ref. CAR5A8Y.FC6377) Inside, is the Heuer-02T automatic chronograph, which was developed directly from the DNA of the

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Jason Pitsch

TAG Heuer Connected Watch Hands-On

Jason Pitsch

Yesterday, at LVMH tower – TAG Heuer, Intel Corporation, and Google unveiled their new Connected smartwatch – designed by TAG Heuer the watch, powered by Intel, and running Android Wear (it syncs with both Android or iOS phones). First off, this is arguably the best-looking smartwatch we’ve seen to date (if you like traditional round watches). At 46 mm in diameter, it is large but not gigantic. See the picture below on a thin ladies’ wrist. Moreover, the case is in grade 2 titanium, which is a premium material that is very strong and ultra-light. The surfaces of the case, including the black bezel which has a 0-60 scale, are brushed. And while it is clearly styled after one of TAG Heuer’s Carrera timepieces, it is not an exact replica of anything in their existing traditional mechanical or quartz timepiece

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Video: TAG Heuer Connected Watch

At the LVMH tower penthouse in New York City earlier today, Swiss watchmaker TAG Heuer debuted their new “Connected” watch. TAG Heuer’s first foray into connected watches comes in a 46 mm grade 2 titanium case (the case resembles a TAG Heuer Carrera), with a variety of sporty perforated rubber straps to choose from. As you would expect, it has an alarm, timer, stopwatch and numerous other functions built-in. There is a wide variety of watch face designs to select from, including chronographs, 3-handers, and more. The TAG Heuer Connected watch is compatible with both Android and iOS phones. Battery life is estimated at about 18-20 hours per charge. You have the option of trading it in for a mechanical watch after 2-years (there is an additional fee). The TAG Heuer Connected Watch is available starting today in the United

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Jason Pitsch

TAG Heuer announces Tom Brady as ambassador

Jason Pitsch

Last night, at a press conference in New York City, TAG Heuer announced 4-time Superbowl Champion, Tom Brady, as a new face of the brand. Brady, who has lead the Patriots to a 4-0 record this season – is unquestionably one of the greatest quarterbacks of all time. His resume includes six Superbowl appearances (four wins), three Super Bowl MVP awards, two league MVP awards, ten Pro Bowls, and he has led his team to more division titles than any other quarterback in NFL history, with twelve. During the event TAG Heuer also made the US debut of the new TAG Heuer Carrera 01, which was originally announced at Baselworld in March. Tom Brady said, “I am thrilled to be part of the TAG ambassador team. I have always admired the craftsmanship of a luxury timepiece and the new Carerra

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TAG Heuer Carrera Calibre 6 Automatic

Introduced at Baselworld 2015, the Carrera Calibre 6 Automatic is one of the new timepieces which was introduced as part of a repositioning of the brand. Under the direction of TAG Heuer CEO, Jean-Claude Biver is transitioning the La Chaux-de-Fonds based manufacture’s product line to more affordable price points, in-line with changes in consumer spending trends. The Carrera Calibre 6 Automatic has minimalist look, with a sunray silver dial, presented in a stainless steel case measuring 39 mm in diameter. It has a fixed bezel and the case is fully polished. A relief engraving of the Heuer shield is emblazoned on the crown. The caseback screws-in and is engraved with a vintage red Heuer logo. A blue flange with white printed track indicates minutes. The inner chapter ring has hand-applied polished faceted indexes, along with a black printed track with

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