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Technomarine

New Technomarine UF6 Magnum collection - Baselworld 2011

Beginning a few years ago, Swiss watch brand, Technomarine, initiated a much needed brand revitalization strategy. The results, are just now starting to materialize, in the form of more appealing watch designs. The new men's UF6 Magnum collection exemplifies this best. First to be unveiled was the UF6 Magnum Small Seconds, which was previewed ahead of Baselworld 2011. Then, at Basel Technomarine introduced the entire UF6 Magnum collection, including the chronographs (shown above) and the GMT (shown below). Overall, the new designs are very appealing and I look forward to what new models the company produces going forward. Retail $1,200-$2,950 Source: Technomarine

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Baselworld 2011 Technomarine UF6 Magnum Small Second

Swiss watchmaker Technomarine has been redesigning their entire collection over the past few years, and the UF6 Magnum Small Second, is maybe their best looking new timepiece yet. It features a Swiss made Rhonda 7004B quartz and displays hours, minutes and small seconds. The 316L stainless steel case is 45 mm in diameter and features a black PVD treatment. It features black resin inserts on the sides and bezel. The sapphire crystal has an anti-reflective coating to reduce glare. Water-resistance is 200 meters (660ft). The strap is black silicone with a stainless steel buckle.

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Jason Pitsch

Interview: Vincent Perriard CEO of TechnoMarine

Jason Pitsch

JP: As a CEO at Concord, what did you learn about the watch business that might help you revitalize Technormarine? VP: Believe in what you do and live your ideas with passion, without limit and without external pressure. My team and I have never feared not to succeed. This is a real freedom and a state of mind that I always had in my previous experiences. So, the story continues with TechnoMarine... !

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