TX watches introduced the TX 310 Classic Retrograde Perpetual Calendar during Baselworld 2010. This all new timepiece features a round 44.5 mm stainless steel "classic" style case and a domed crystal. (Note: the K1 hardened mineral crystal has a high potential to scratched, as opposed to a sapphire which is virtually scratch proof. One of the sample pieces at the show already had a scratch on the crystal.) Even so, this is a really nice timepiece, especially considering its price. The case and dial are more classic than most of the watches in the TX collection, and I think this is a good thing. It offers something different. The look is very simple, and the dial is easy to read.

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Earlier this month, in Basel, I had a chance to sit down with some of the executives at the TX Watch company. As usual, they were very excited to show off their new products. They actually had quite a few new timepieces to introduce in Basel this year. For now, though, I will focus on their new top end model, the TX 650 GT Flyback Chronograph. The new 650 GT is powered by a 600 Series four-hour fly-back chronograph movement with one-fifth of a second accuracy.

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Just received this press release from the TX Global Brand Director, Stephen Scholz. This is the soon to be released TX 650 Series GT Fly-back Chronograph. It will be officially unveiled at Baselworld in about two weeks. This will surely be one of the feature introductions at the TX Baselworld booth this year.

For Immediate Release-- Design couples with technology. In stores Spring 2010, the new TX GT fly-Back Chronograph series revolutionizes the world of premium quartz analog timepieces. Inspired by the world of luxury motor sports, the TX GT Fly-back Chronograph is the convergence of high-performance engineering and superior craftsmanship. Intuitive technology is housed in dynamic, sleek design, creating a benchmark for the TX watch collection. Protected by a premium sapphire crystal, the TX 650 Series introduces an intricate multi-layered dial; with finely crafted hands, exposed date display and bold color statements, every aspect of the design serves a purpose. The proprietary TX fly-back chronograph movement allows for the measurement of successive timing intervals at the push of a button, accurate within one fifth of a second. The 24-hour second time zone option is a necessity for the adventurous spirit. Embracing the TX heritage for forward-thinking watch making, the 650 Series GT Fly-back Chronograph is designed for speed and engineered with passion.

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These are preview images of some of the new watches TX will introduce at Baselworld 2010. Many of the timepieces look even more refined than last year's offerings. In fact, this year for the first time, TX will be introducing a premium clasp on some of their models with straps. Even with what appears to be a further step up in quality and features, prices are still very reasonable ($750 or less). The quality-value ratio is extremely high. Best of all, though, TX watches have a distinctive look that is refreshingly appealing.

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TX is about to start shipping the TX 830 Linear Duo Chronograph, which was announced earlier this year. The new chronograph comes in stainless steel, in three variations. The version shown features a (polished/brushed) black PVD case, with 18K rose gold crown, pushers and dial accents, and a black leather strap. The Linear Duo will also be available in (brushed) grey and (polished/brushed) silver cases, both come with black perforated rubber straps.

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TX just released a new quartz powered world time watch, the TX 530 World Time Airport Lounge. It features a 44 mm traditional circular shaped stainless steel case with a raised sapphire crystal. It is available in combinations of silver or rose gold case with mirrored globe finishes, multi-color accents and tone-on-tone graphics.

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TX Watch Company recently introduced a new dress watch within their lineup, the TX 400 Series Perpetual Weekly Calendar.

In recent months, TX, a three-year old brand, owned by the Timex Group, has introduced some very appealing timepieces. TX specializes in complicated, high-quality quartz watches.

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TX watches, launched in 2006, is a high-end watch company owned by the Timex Group. During Baselworld 2009 I had a chance to meet with part of the TX team - Anita Lefebvre (Sales Director), Giorgio Galli (Designer) and Scott Wolfe (President). After speaking with them, one thing was clear, they intend on making some of the very best watches in their niche.

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