For its latest monobrand store, Tissot has chosen a location on 'the world's most beautiful avenue', the famous Champs-Elysées in Paris. Neighboring the flagship stores of the world's leading brands, the 100 square metre boutique opened its doors for the first time on July 8, 2010. An elegant Parisian facade encloses two floors of products. These accommodate eye-catching displays, as well as interactive presentations that enable visitors to experience the diversity and energy of the Tissot brand. Wrapping up the monobrand store package are a terrace and café, where shoppers can relax and refuel.

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By simply touching the dial, sailors will now be able to confront any weather with style. The Sailing Touch is a useful instrument for checking the weather conditions with its integrated histogram of the six previous hours and a function for measuring relative air pressure. It is also equipped with a calculator that indicates the tides in the port of destination. But that is not all! This formidable tactile instrument is indispensible for regattas, with its countdown function for those crucial ten minutes preceding the start of the race, signalled by both beeps and a digital display. The impressive range of functions also includes a mechanism for measuring speed over a given distance, a compass, two alarms, two time-zones, a perpetual calendar and back-lighting.

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Launched in 1953 to celebrate Tissot's 100th anniversary, the Visodate drew on a rich history of innovation. At the time, the integration of a date display into an automatic movement was a feat of virtuosity, which Tissot has brilliantly recaptured in this very beautiful contemporary version. While today's model benefits from cutting-edge technology and materials, its vintage spirit has been preserved with the Tissot date and logo from 1953.

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Tissot added a new version to their Veloci T collection at Baselworld, this past March. It features a swiss quartz movement with a chronograph module. The 45mm case is 316L stainless steel with a rotating bezel, treated with PVD. The crystal is sapphire and it is water-resistant to 100 meters. The strap is black rubber with a steel clasp. An innovative design with good swiss quality, all for $550.

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Tissot recently unveiled the a high-performance tactile watch for divers. The SEA-Touch by Tissot uses patented technology to ensure that this watch for divers maintains its high performance at all levels - above and below sea level. Right down to a depth of 200 meters, wearers literally have the sophisticated functionality of this high-tech diving watch at their fingertips. As well as being able to tell the time in two time zones and indicate the depth of the current dive, this timepiece integrates a digital chronograph, thermometer, alarm, perpetual calendar date, compass and divers' logbook, all activated by touch on the glass.

Diving functionality in depth
SEA-Touch fulfils all of the European Norm EN13319 stipulated criteria (divers accessories) - luminosity, shock resistance, anti-magnetism, band solidity and the integration of a time control device. This tactile watch provides a selection of important diving data. When the diver enters the water (minimum depth 1m40), the hands go directly to 9 o'clock. Later the minute hand displays the depth of the dive on the scale around the bezel. The hour hand reveals the speed the diver is moving at in meters per minute on the dial. Excellent visibility comes from highly luminescent material and an effective backlight. Patented technology by Tissot SA on the SEA-Touch ensures that the rubber-protected pushers have double protection and therefore can operate perfectly underwater.

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Tissot recently unveiled (at Baselworld 2009) a new version of their square watch line, the Quadrato Valjoux. The case is made of 316L stainless steel and comes with either a stainless steel bracelet with folding buckle or a black leather strap (pictured). It is water resistant to 100 meters and features a scratchproof sapphire crystal. The "Valjoux" designation indicates an automatic movement inside ( a Valjoux 7750).

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[ via Tissot ]

The SEA-Touch by Tissot uses patented technology to ensure that this watch for divers maintains its high performance at all levels - above and below sea level. Right down to a depth of 200 meters, wearers literally have the sophisticated functionality of this high-tech diving watch at their fingertips. As well as being able to tell the time in two time zones and indicate the depth of the current dive, this timepiece integrates a digital chronograph, thermometer, alarm, perpetual calendar date, compass and divers' logbook, all activated by touch on the glass.

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[ via Tissot ]

Inspired by aviators' watches, the T-Touch Expert Pilot opens the way to new heights. The dial seems to have come right out of a cockpit, while the bezel resembles a navigation compass. Simple pressure on the crown and scratch-resistant glass will immediately access its eleven functions. Sportsmen and women will particularly appreciate the altimeter, the altitude-change meter, the barometer and the countdown, which will make this timepiece a 24-hour companion for those who love thrills, both on the ground and in the air.

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