Watch Shows
(Baselworld 2009 - Jewelry Hall)
Baselworld and SIHH are the two most important watch shows in the world. Baselworld is the largest, held in Basel, Switzerland every year (usually in March or April). SIHH is the second largest, held in Geneva, Switzerland every year (usually held in January). Maybe one day the shows will be held as one, the way it used to be. Although it has been a while, the last time that all the major watch companies showed together, in Basel, was in 1990.
(2009 Baselworld Hall 1)
Since then, a division of major watch brands has happened every year. Geneva only features high-end brands and Basel features a mixture of all levels of watchmaking, entry-level to top of line.
(2009 Baselworld Hall 1)To give you an idea of the size difference between the two shows, Basel features hundreds of watch and jewelry brands. SIHH features only 19 watch brands. Basel is for professionals and open to the public, and has seen event attendance reach over 100,000. SIHH is strictly for selected professionals, by invite only. Baselworld has 160,000 square meters of space (or about 525,000 square feet). SIHH has 24,000 square meters (or about 79,000 square feet).
Show coverage by year:
