Wyler Genève's WT3 Tourbillon is the first timepiece to be produced under the new "Poinçon du Jura" quality label. To comply with the "Poinçon du Jura" requirements, a movement must be 100% Swiss made and at least 90% of the components must be made in the Jura. The movement must also be produced by a company that is independent from any watchmaking group.

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[ via Wyler Genève ]

Geneva, 20th October 2008 - Luxury watchmaker Wyler Genève, the official timekeeper for the 2009 Dakar, today unveiled the official watch of the rally: a limited-edition chronograph made of the rare metal tantalum. Slated to appear in stores in time for the run-up to the Dakar, which starts in Buenos Aires on 3rd January 2009, the production run for this watch is limited to 182, which was the number of competitors in the first-ever Dakar rally 30 years ago.

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WYLER GENÈVE GOES BACK TO ITS ROOTS WITH NEW OFFICIAL WATCH OF THE ITALIAN NATIONAL FOOTBALL TEAM

Geneva (Switzerland), 30 September 2008 - Wyler Genève has signed a new licensing agreement to produce the official watch of the Italian national football team, almost 75 years after the pioneering Italian Wyler distributor Innocente Binda put the company's watches on the wrists of the Squadra Azzurra for the 1934 World Cup. MORE>>

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[ via Wyler Geneve ]

WYLER GENÈVE TANTALIZES WITH A NEW LIMITED-EDITION CHRONOGRAPH

In Wyler Genève's latest limited-edition chronopgraph, the precious metal tantalum is used to make a new ultra-resistant body for the brand's shock-absorbing case. In keeping with tantalum's rarity as a metal, only 88 models of this chronograph will be made available worldwide.

For his misdeeds in Greek mythology, the god Tantalus was condemned to stand knee-deep in water with fresh fruit hanging over his head. Whenever he stooped to drink the water, it would recede out of reach; whenever he reached to grab the fruit, the branches would always be beyond his grasp. This analogy spawned the verb "to tantalise", referring to any attempt to tease someone with something desirable whilst keeping it out of their reach. The derivation also proved apt for the metal discovered in 1802 by Swedish chemist Anders Ekeberg that resists corrosion by acids (even, notably, the aqua regia that can dissolve gold and platinum). [ More Pics ]

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[ via Wyler Genève ]

Wyler Genève has been turning out some really nice chronographs lately. This one is definitely no exception. Ceramic + Carbon fiber + DLC (diamond like carbon) combine to make this watch not only rugged, but beautiful as well, what a fantastic watch. Wyler watches start at $10,000, but expect to pay more for the this one.

WYLER GENÈVE GETS REAL WITH A NEW CERAMIC CHRONOGRAPH

Las Vegas, 30th May 2008 - The shock-resistant Wyler Genève chronograph got a whole lot tougher today with the launch of a new model in black ceramic. At the Palms Hotel's exclusive G-Suite, photographer and film-maker Francesco Carrozzini unveiled an exhibition of his photographs of El Camino Real, the legendary West-coast route for which the new watch is named.

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[ via Wyler Genève ]

Just over six months after childhood friends Marcello Binda (President of Wyler Genève's parent company, the Binda Group) and Andrea Zagato (President of the eponymous company) first announced the partnership between exclusive atelier and luxury watch brand, the two companies are proud to present in record time a timepiece that perfectly combines the DNA of both brands. >