Xetum

September 15, 2011

Xetum introduces stainless steel bracelet for entire collection

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California-based watch brand Xetum now offers stainless steel bracelets for their entire collection. If you are buying a new Xetum timepiece, there is no additional charge. If you already have a Xetum timepiece and want the new bracelet, it will cost you $120.

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September 13, 2011

Snapshot: Maurice de Mauriac and Xetum

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Xetum Stinson | Maurice de Mauriac Modern Chronograph

September 8, 2011

Exclusive: Xetum Stinson

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Xetum offers high quality Swiss made, California designed mechanical timepieces that represent an excellent value at the sub-$1,000 price point. The Xetum Stinson is powered by a Swiss made ETA 2824 caliber (elaborated grade). It's a 25-jewel self-winding mechanical movement that runs at 28,800 vph (4Hz), with a power reserve of 38-hours.

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September 1, 2011

Snapshot: Xetum Stinson

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Xetum Stinson | Read full review

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February 10, 2011

Xetum Tyndall Limited Edition

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Xetum, a relatively new watch brand that designs their timepieces in California, and uses Swiss movements, cases and assembly -- has just announced that they will be producing a 100 piece limited edition version of their popular Tyndall timepiece.

The Tyndall Limited Edition will be available beginning February 15, 2011. Each piece is individually numbered from 1-100. The movement is a highly reliable Swiss-made ETA 2895-2 elaboree-grade automatic movement with 27 jewels, it runs at 28,800 vph (4 Hz) and the power reserve is 42-hours. Côtes de Genève (Geneva stripes) rotor decoration will appear on selected pieces. The functions are same as the original Tyndall (hours, minutes, small seconds and date), but the limited edition comes with a carbon fiber dial and a fully polished case.

The stainless steel round case measures 40 mm in diameter and 11 mm in thickness. The crown is screw down and water-resistance is 100 meters.

The sapphire crystal has anti-reflective coating on the interior of the crystal. The exhibition back features a K1 hardened mineral crystal, and allows a perfect view into the movement. The strap is a naturally tanned black leather with a lining of Italian cork. A stainless steel pus-button butterfly clasp (with an engraved Xetum logo) secures the strap to your wrist.

With only 100 pieces being made, the already hot Tyndalls, will be even hotter - pre-order yours here.

Retail $1,595

January 30, 2011

Q&A: Xetum Founder Jeff Kuo

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1- Please tell us a little about your new brand Xetum.

We launched Xetum's collection in late 2009, with the objective of offering distinctive Swiss automatic timepieces in an accessible modern aesthetic. Each piece in our collection is designed to draw your attention in an understated and nuanced way.

A watch is something that many men wear every single day, so it needs to really embody your personality. It has to do so in a way that is noticeable, but not distracting, and it needs to be suitable for many different situations (for example, professional and casual occasions). Mechanical watches, in particular, are something that people keep for a long time, so the aesthetic needs to have endurance, and not be driven by fleeting trends. At Xetum, we have tried to balance these, and many other factors into a distinctive timepiece collection.

2- Which timepiece are you currently wearing?

I am currently wearing our Black Tyndall, which has an instrument-style design with a subdial second hand). The other family in our collection is the Stinson, which features a more minimal dial design and sweep second hand.

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March 7, 2010

Xetum Tyndall

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Xetum is a hybrid Swiss watch brand, designed and incorporated in California, with all timepieces being produced in Switzerland. Like so many recently launched small watch brands, they sell to their clientele exclusively via the web. This network-based organizational structure is a great way to offer customers quality products, at more reasonable prices than many of the bigger brands.

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