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Everose Gold Daytona by Rolex

November 6, 2008

Introduced at Basel 2008, the new Rolex Cosmograph Daytona "Everose" features a new gold alloy that Rolex calls "Everose". Everose was created in-house by mixing 18k gold, copper and a touch of platinum. The result, Rolex says, "is the perfect blended color of gold that will remain pink for ever".

The price is $30,000.


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