Corum presents the Bol d'Or Mirabaud
April 21, 2010
Today at the SNG (Geneva Yacht Club), Swiss journalists, representatives from the SNG, the Mirabaud Bank and the team Okalys-Corum joined to celebrate the new Corum partnership with the Bol d'Or Mirabaud.
By linking its name to the world's most important regatta on an inland lake and becoming a Presenting Sponsor of the Bol d'Or Mirabaud, which will take place on 11, 12 & 13 June, 2010, Corum reaffirms its commitment to sailing and displays a strong and coherent communication strategy by becoming the major player in the Geneva lake circuit and in the sailing world.
This new partnership takes place during the 50th anniversary of the iconic Admiral's Cup Collection. By building its communication strategy on a long term vision, Corum extends its brand image with charismatic and famous personalities such as Loïck Peyron and Ben Ainslie, and by supporting prestigious sailing events such as the Grand Prix Corum.
A limited edition watch will be officially launched for the "Bol d'Or Mirabaud presented by Corum" in June 2010.