Ferrari Teams With Movado For New Watch Collection
March 30, 2012
The Movado Group has recently signed a multi-year, worldwide licensing with Ferrari S.p.A. to design, produce and market Ferrari and Scuderia Ferrari branded watches. The collection will be priced up to $2,000.
Efraim Grinberg, Chairman and Chief Executive Officer of Movado Group, Inc., said, "We are extremely pleased to announce this new agreement with Ferrari and believe this will prove to be a mutually rewarding venture for both companies. The Scuderia Ferrari watch collection will feature compelling, identifiable designs combined with the high-quality craftsmanship that Movado Group is known for. The Ferrari Formula 1 cars and Ferrari Road cars will provide great inspiration to our design group. We look forward to collaborating with them to design an innovative collection and to satisfy the requests of Ferrari enthusiasts around the world."
The collection will be launched next year at Baselworld 2013.