August 2017

Longines has just announced a new military inspired pilot’s chronograph in a 41 mm diameter steel case for under three grand. The Avigation BigEye Chronograph features an enlarged 30-minute chronograph register at 3 o’clock that is designed to make elapsed minutes easier to read, and which gives the watch its “BigEye” nickname. A 4Hz automatic ETA A08.L01 movement with a column-wheel and 54-hour power reserve drive the functions, that do not include a date. The dial is matte black with snailed counters and printed luminous Arabic hour numerals and indices. A stepped bezel, domed sapphire crystal, flat crown, pumped pushers, and a predominantly brushed case give the watch an appealing retro aesthetic. The caseback is solid, the crown is a push-in type, and water-resistance is 30 meters. The retail price is $2600. Learn more at Longines.

This year at Baselworld, Rolex debuted three new gold Daytonas with Oysterflex rubber bracelets. The precious metal case options are 18K yellow, rose, or white gold. The patented Oysterflex rubber bracelet was first introduced in 2015 with the Yacht-Master. Last year, Rolex introduced steel Daytonas with Cerachrom bezel, which are currently in short supply and high demand, and so this year is more of a line extension. It does likely mean we might see the steel Daytonas being sold with the Oysterflex bracelet in the near future as well. As far as specifications, the case is still 40 mm, black monoblock Cerachrom is engraved with a tachymeter scale that is filled in with gold that matches the case. The caliber 4130 Rolex chronograph movement with 72-hours powers the watch. Water-resistance is 100 meters. Notably, the Oysterflex rubber strap is unique

It’s all but inevitable that Apple will launch the iPhone 8 at the company’s September 12 iPhone event. Many experts and websites are also predicting that the Apple Watch Series 3 will debut alongside the new phone. With the iPhone 8 marking the 10th Anniversary of the iPhone, and an all-new redesigned phone largely believed to be incoming, it makes a lot of sense that an all-new redesigned watch would accompany it, after all, the two devices work together. That said, one of the juiciest rumors is that the Apple Watch may no longer need the iPhone to make calls because an LTE equipped Apple Watch could be coming. This would mean that there may finally be a camera coming, which could also mean we’ll get our first Facetime equipped Apple Watch, which could be a real game changer. Why

After avoiding the often inauthentic brand ambassador game for almost two decades, in an apparent change of direction, earlier this year, Tudor decided to bring David Beckham on as an official brand ambassador. Now, in an even bigger change, Tudor, who two years ago stated at a press event in Basel, Switzerland that they would always present Tudor in a masculine way in regards to advertising, has pivoted on that strategy as well. Lady Gaga is now an official Tudor brand ambassador. With women making up a larger percentage of the mechanical watch market and being more involved in the sales process, this strategy makes sense in the grand scheme of things. Moreover, with a number of watches within the Tudor collection that work well on a women’s wrist, why not, I suppose.

Floyd Mayweather Jr. and Conor McGregor are two of the showiest and most polarizing fighters in the world. They say whatever they want, and talk trash as if it’s as important as the actual fight. They are also two of the most successful fighters in their respective sports, boxing, and MMA. And the highest paid. Naturally, along with their stylish clothing and luxury cars, they are often seen sporting high-end wristwatches. We did a post about McGregor’s wristwatches in January, and it appears he does not have an official watch company sponsoring him as he is often seen wearing different makes, such as Rolex, Patek Philippe, and Audemars Piguet. Mayweather, on the other hand, is clearly sponsored by Hublot, and he’ll be wearing the company’s logo on his trunks during the fight against McGregor tonight. He is also seen doublewristing

A post shared by Horology + Gym = Horologym (@horologym) on Aug 25, 2017 at 2:24am PDT A post shared by Wazpi Watches (@wazpi) on Aug 21, 2017 at 12:41pm PDT A post shared by M & J Watches (@mjwatches) on Aug 25, 2017 at 7:46am PDT A post shared by Watches of Insta ⌚ (@watches0fig) on Aug 25, 2017 at 7:51am PDT A post shared by Linus (@ikeepgoodtime) on Aug 23, 2017 at 4:09pm PDT A post shared by Brett (@bharmon417) on Aug 25, 2017 at 8:27am PDT A post shared by NT (@wristmachine) on Aug 25, 2017 at 6:31am PDT A post shared by QueueCumber (@queuecumber) on Aug 22, 2017 at 4:40pm PDT A post shared by Roni M (@ronim29) on Aug 25, 2017 at 8:01am PDT A post shared by Expresswatches (@expresswatches) on Aug 25, 2017

“Eight years after the first Moonstruck made its mark, the Moonstruck Worldtimer remains the only astronomical wristwatch with the bright part of the moon always facing the sun, as happens in real life. The dial also displays a particularly easy-to-read map of the tides,” according to the manufacture press release. The Executive Moonstruck Worldtimer is presented in a 46 mm diameter case that is made of platinum or 18K rose gold. The case is water resistant to 100 meters and features a locking crown for added security. Inside, is in-house automatic caliber UN-106 which beats at 4Hz (28,800 vph), has a silicon escapement and hairspring, and a 50-hour power reserve. The functions include indication of the position of the Sun and Moon in relation to Earth, moon phases, map of the tides, worldtimer for 24 cities, an instant time zone

Swiss independent watchmaker MCT (Manufacture Contemporaine Du Temps) debuted a really cool timepiece this year at Baselworld called the MCT Dōdekal One D110. Produced in conjunction with the relatively young company’s tenth anniversary the Dodekal One is the first mechanical watch with a digital hours display in the center of the dial. According to MCT, the Dōdekal One design was inspired by 1970s electronic watches. It is powered by caliber D1 and which required a complex set of cams and carriages to display the hours in digital form. A post shared by Jason Pitsch (@professionalwatches) on Aug 23, 2017 at 6:43am PDT The coolest feature relates to the transition of the hours which takes place over a period of 2.5 seconds, which results in the appearance of a slow fade, and really makes you do a double take. Minutes are

These are five Reviews that you may have missed. Also please stay tuned to our REVIEW section as we have more coming soon! REVIEW: Seiko Prospex Automatic SRP637 “Baby Tuna” REVIEW: TAG Heuer Carrera Mikrograph 100th Anniversary Special Edition REVIEW: Bovet Flying Tourbillon Ottantasei designed by Pininfarina REVIEW: Luminor Submersible 1950 Carbotech 3 Days Automatic REVIEW: Tudor Heritage Black Bay Blue

Hard to confirm whether smartwatches are actually dominating the watch landscape, but what is impossible to deny, at least for this writer (who is based in New York City), is that the Apple Watch is the single most predominant time telling device I see on people’s wrists in the city nowadays. And the progress and momentum of smartwatches only seem to be growing. Then there are rumors that the next Apple Watch will have LTE, although considering that one of the sources is KGI Securities analyst Ming-Chi Kuo, I would say it is inevitable that we will be seeing LTE in the Series 3 Apple Watch, and as early as next month. Steineck CL wrist camera at the Musée des Arts et Métiers There is also a new smartwatch with a built-in camera, called the Arrow 360. While the wrist