On September 22, 2016, Audemars Piguet re-opened their New York City flagship store, located at 57th Street, after undergoing an extensive three-month renovation.

The new 3,000 square foot design is inspired by Switzerland’s famous Vallée de Joux, where Audemars Piguet originated (Le Brassus) and is still headquartered at to this day. There are three distinct sales areas, two custom chandeliers hanging from the 15-foot ceilings, two large displays showing off images of the Vallée de Joux taken by famous photographer Dan Holdsworth’s, and even stone flooring that was imported from the Swiss mountains.

“We are very excited to unveil our renovated 57th Street flagship, bringing the natural beauty of Le Brassus to New York City,” said Xavier Nolot, CEO of Audemars Piguet North America. He added, “Through our new boutique environment, we hope to transport clients to the Vallée de Joux, the birthplace of Audemars Piguet, and the setting of innovative watch creation for over 141 years.”

The boutique will feature an excellent assortment of the brand’s watches, including boutique only limited editions, and one-of-a-kind watches. Additionally, there will be a rotating exhibition of key timepieces from the Audemars Piguet on display.

An Audemars Piguet watchmaker is available for after sales service during regular boutique hours, which are 10-6 pm every day except Sunday.

The NYC Audemars Piguet boutique is located at on 57th Street in between Park and Madison Avenues:

65 East 57th Street

New York, NY 10022

212-688-6644