Edifice

Edifice, the upscale brand of Casio, has introduced a new range of timepieces within the Edifice Black Label collection - the Black X Rose Gold Series. The Black X Rose Gold Series, as the name suggests consists of timepieces with black metal cases and rose gold accents. Three models have been introduced: the EQWM1100CG-1, EQS500CG-1A and EFR516PG-1AV. Each model is 100 meters water-resistant, is fitted on a soft resin strap and features a world time and chronograph function. "We are excited to unveil the Black X Rose Gold Series which builds on the rich feature set and unique design the EDIFICE Collection is known for," said Shigenori Itoh, Chairman and CEO of Casio America, Inc.

This is the new Edifice Black Label Multi-Band Atomic Solar timepiece. Available in a 45 mm by 14 mm black IP plated stainless steel case. Japanese solar powered quartz movement with 6-band atomic timekeeping (auto calibration up to 6 times per day, +/- 15 seconds per month accuracy without signal calibration). Black/grey dial with luminous hands and markers. Mineral crystal, solid case back. Functions include hours, minutes, seconds, auto-calendar, 12/24 display, 29 city + UTC world time, 1/100th second stopwatch, alarm, 60-minute countdown timer and battery level indicator. Screw-in Black IP stainless steel bracelet with "Edifice" engraved folding clasp. Water-resistance is 100 meters.

Read more about Edifice's flagship timepiece HERE.

Edifice recently introduced a new version of their flagship multi-band atomic timepiece. The Edifice Atomic Worldtimer features Casio's best quartz movement technology, packaged in a premium black IP steel case. Above all, this is one of the most precise, easy to set and maintenance free timepieces on the market.

At Baselworld, Edifice introduced a new flagship timepiece. Featuring Casio's solar-powered Tough Movement for automatic hand position correction and automatic time calibration using standard radio waves from six (atomic) transmitters around the world - the new EQW-A1110 (steel - pictured above) and EQW-1110BD-1 (black IP) models are incredibly accurate. Equipped with an electronic crown switch and Casio's new "Smart Access" system, the new models are easier than ever to use. This is possible due to separate motors which drive hour, minute and second hands. The Smart Access system allows the wearer to smoothly navigate through a range of functions, such as: 1/20th of a second stopwatch, alarm and World Time switching. Edifice F1 car was on display at the Casio/Edifice booth during Baselworld 2012 "The stopwatch function allows up to 10 lap times to be stored in the memory. Using

Edifice unveiled an all new dive watch collection at Baselworld. (Please note: availability is currently planned only in the Japanese and European markets.) Featuring a 47 mm diameter stainless steel case and 60-minute uni-directional dive bezel, the collection consists of both 3-hand models and a chronograph. The movement is solar powered Japanese quartz. The 3-hand model has hours, minutes, seconds, day and date functions. The chronograph has hours, minutes, seconds, 1/5th second chronograph and date.

Edifice EQW-A1000DC Japanese only model The Edifice EQW-A1000DC-1A is the flagship of the Edifice Black Label collection. It features a dual-layer chronograph that utilizes Casio's Smart Access technology, which allows for more sensitive operation of multiple functions by combining independent hand movement, made possible by the new 5-motor layout, with electronic crown-controlled switching. Made from a solid stainless steel with scratch resistant black IP treatment, the case is highlighted by an anodized aluminum bezel. The strap is steel with black IP treatment. Flat sapphire crystal. Water-resistance is 100 meters. A quartz movement with Tough Solar Power (self-charging) and 6 Band Atomic timekeeping (self-adjusting) power and regulate, respectively, the timepiece's many functions. The main functions are controlled by a proprietary electronic crown that allows for simple operation. Functions include analog hours, minutes, seconds, world time (29 cities + UTC), alarm, countdown

Casio has recently launched their upscale Edifce Black Label collection in the United States. Building on the popularity of Casio's G-Shock line, this collection features many of the same functions, such as worldtimers, chronographs and more. However, instead of the standard resin case, that usually costs under a $100 within the G-Shock line, this collection moves up to stainless steel cases with a hard black PVD treatment. The new collection consists of 5 models that vary in price range from $150 all the way up to $500 for the top of the line.