Selling a watch — whether it’s a luxury timepiece or a casual everyday model — requires a few key steps to ensure you get the best value and avoid scams.
🔍 1. Know Your Watch
Gather details about your watch:
Brand & model (e.g., Rolex Submariner, Seiko SKX007)
Serial number (usually on the case back or lugs)
Condition (new, worn, scratched, needs servicing, etc.)
Papers & box? Having the original box and papers increases value.
Service history (especially for mechanical watches)
📸 2. Take High-Quality Photos
Clear, well-lit photos increase trust:
Front, back, sides, clasp, and any unique features
Include photos of accessories (box, papers, extra links)
💰 3. Research the Market Value
Check similar listings on:
Chrono24
eBay (Completed Listings)
Watch forums (e.g., Watchuseek, Reddit’s r/Watchexchange)
Local jewelers or watch shops
This helps you set a realistic asking price.
🛒 4. Choose Where to Sell
Here are popular options, depending on your priorities:
| Platform | Pros | Cons |
|---|---|---|
| eBay | Huge global audience, seller protections | Risk of scammers, Very High 12%-15% fees |
| Chrono24 | Watch-specific, luxury buyers | Risk of scammers, 6%+ fees |
| Reddit r/Watchexchange | Enthusiast community, low fees | Risk of scammers, Must follow strict rules |
| Facebook Marketplace | Local, no fees | Risk of scammers, Limited reach |
| Local watch/jewelry stores | Immediate sale | Safe, Low wholesale payout |
| Pawn shops | Fast cash | Safe, Very low payout |
🧾 5. Create an Honest Listing
Include:
Make/model
Condition details
What’s included (box, papers, links)
Asking price (and if you’re open to offers)
Payment and shipping options
💳 6. Handle Payment Safely
Use PayPal, Wire, or Cash (at a safe location such as your bank)
Consider Escrow services for high-value watches
📦 7. Pack & Ship Securely
Use insured and trackable shipping (FedEx is the best)
Double box and protect the watch from movement
Take photos of the packaging before shipping
Final Thoughts
Selling a watch can be a very tricky process. However, if you follow these steps, your chance of success will be higher.
