Jaquet Droz, probably the least known brand within the Swatch Group, has introduced a timepiece collection, that for the first time, appears to be targeting a main stream, consumer.

The Grande Heure Minute Quantième comes in either a 39 mm or 43 mm diameter stainless steel case with three hands (hours, minutes and central seconds) and a date function. It’s minimalist aesthetic, in my opinion, is a good thing considering the brand has typically focused on designs that are quite frankly, too eccentric for my tastes.

Available with either silvered opaline or a blue Côtes de Genève dial, both with an applied ring and applied rhodium-plated indications. Additional details include blued steel or rhodium-plated Lance-shaped hands, red-tipped seconds hand, sunray crown, box crystal and open-circle counterweight.

Uniquely, the date aperture sports a design with sharp angles and beveled edges perfectly embedded in the dial, without forgetting the classic last day of the month displayed in red.

Visible through the sapphire crystal caseback is what the manufacturer calls a “silicon spiral movement,” or caliber Jaquet Droz 1150P. The self-winding movement runs at 4Hz and features a silicon balance wheel, silicon hairspring, double mainsprings, 28 jewels and a 68-hour power reserve. The oscillating weight is skeletonized, and the bridges feature a beautiful Côtes De Genève Sunray decoration.

Each Grande Heure Minute Quantième comes with an individual serial number engraved on the caseback. The smaller model measures 39 mm by 11.09 mm and the larger model is 43 mm by 10.85 mm. Blue or black alligator strap with steel buckle depending on which dial you choose. Water-resistance is 30 meters. Retail price is expected to start at approximately $10,500.