When I see H. Moser & Cie introduce anything nowadays, I instantly think “what now?” From watches made of cheese to a fake frankenwatch that incorporates designs of a dozen other brands, it seems like nothing of substance ever comes from Moser anymore, just marketing hoopla.

And frankly, I thought that with this watch as well. You know what they say about the boy who cried wolf.

Well, after a closer look the Endeavour Flying Hours appears to have some endearing qualities, unlike any of the aforementioned malarkey.

With the Endeavour Flying Hours an existing Moser movement (HMC 200) was used along with technology from their sister brand Hautlence to create a Flying Hours complication that is easier to read than it appears once you understand how it operates, and they did so in a relatively svelte 42 mm x 12.3 mm case (18K white gold), the latter of which is welcome considering many watches with unique complications such as this end up in some gigantic block of a case.

Basically, the three-hour discs with four hours on each one, rotate on their own axis and then one of the hour cut-outs turns white to mark the hour and this is also in sync with the central sapphire minute disc with lines up with the current hour. For reference, the time on the dial of the watch pictured is 10:10.

Inside, the 33 jewel automatic movement (caliber C806) beats at 3Hz, with a 72-hour power reserve (32 mm x 6.5 mm). The mainspring is wound by a bi-directional red gold oscillating weight. There will be 60 pieces available beginning June 2018. Comes with a beige Kudu leather strap. Retail price is $32,000.

Is it worth the Endeavour?

More so than most of the previous crazy releases from Moser, but at $32K it’s hard to say. Ultimately, sales will determine the answer to that question, not how many overly positive articles are written about it.

Learn more at H. Moser & Cie.