At Baselworld 2011 I had an opportunity to interview the co-founder of Ladoire Geneve, 39-year old Lionel Ladoire (pictured below). Prior to becoming a watchmaker, Lionel was a talented jeweler, a rock drummer, and a professional snowboarder. Lionel was born into a family that has been in the jewelry business for four generations. Eventually, he attended the SEPR in Lyon, where he finished at the top of his class when he graduated in 1989. From there, he went on to make jewelry for the place Vendome. He then opened his own workshop in Lyon where he worked in close collaboration with a number of French Fine Jewelry companies. Having been around micro-mechanics from such a young age, and after 20 years of working in the jewelry industry, he eventually gravitated towards watchmaking.