N.O.A. (None of the Above) is a watch company that was founded in 2002 by 35-year-old Nicola Andreatta. N.O.A. sells watches at the $3,000+ price point. The watches have very unique lines and are easy to distinguish as N.O.A. watches. I took these watch pictures during a meeting with the Owner and the President of the company during Baselworld 2008.