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Jason Pitsch

Lady Gaga and Tudor

Jason Pitsch

After avoiding the often inauthentic brand ambassador game for almost two decades, in an apparent change of direction, earlier this year, Tudor decided to bring David Beckham on as an official brand ambassador. Now, in an even bigger change, Tudor, who two years ago stated at a press event in Basel, Switzerland that they would always present Tudor in a masculine way in regards to advertising, has pivoted on that strategy as well. Lady Gaga is now an official Tudor brand ambassador. With women making up a larger percentage of the mechanical watch market and being more involved in the sales process, this strategy makes sense in the grand scheme of things. Moreover, with a number of watches within the Tudor collection that work well on a women’s wrist, why not, I suppose.

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Jason Pitsch

Mayweather flaunting double Hublots before McGregor fight

Jason Pitsch

Floyd Mayweather Jr. and Conor McGregor are two of the showiest and most polarizing fighters in the world. They say whatever they want, and talk trash as if it’s as important as the actual fight. They are also two of the most successful fighters in their respective sports, boxing, and MMA. And the highest paid. Naturally, along with their stylish clothing and luxury cars, they are often seen sporting high-end wristwatches. We did a post about McGregor’s wristwatches in January, and it appears he does not have an official watch company sponsoring him as he is often seen wearing different makes, such as Rolex, Patek Philippe, and Audemars Piguet. Mayweather, on the other hand, is clearly sponsored by Hublot, and he’ll be wearing the company’s logo on his trunks during the fight against McGregor tonight. He is also seen doublewristing

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Tom Hardy wears 1940s Omega CK2129 in Dunkirk

The Omega CK2129 was first produced in the 1940s, after the start of WWII. At that time the British Royal Air Force asked Omega to make 2,000 military spec watches with rotating bezels. Rotating bezels allowed pilots to make in air calculations and more accurately time events, such precisely counting down the time until launching a coordinated mission. Further, the light color dial with dark Arabic numerals and hands made for a highly legible display, which is of course, crucial for any “tool” or “professional” watch. There are two large crowns, made to be operated with gloves on, one at 3 o’clock (sets the time), and one at 4 o’clock (rotates the bezel, and locks to prevent accidental rotation). A manual wound movement, caliber 23.4 SC, which beats at 2.5Hz and has an estimated 40-hour power reserve. This watch was

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Jason Pitsch

Introducing TAG Heuer's newest brand ambassador

Jason Pitsch

Yesterday, ahead of the 2017 Major League Soccer All-Star Game, which takes place tonight at Soldier Field in Chicago, Swiss watchmaker TAG Heuer announced, Tim Howard, goalkeeper for the U.S. Men’s National Soccer Team and the Colorado Rapids, as a brand ambassador. Kilian Muller, President of TAG Heuer North America, says, “We are thrilled to have Tim Howard as a representative of TAG Heuer. It requires a special fearlessness to be a goalkeeper in professional soccer and Tim is one of the most daring. He performs his best when under pressure and in doing so embodies the #Don’tCrackUnderPressure spirit of TAG Heuer.” Howard adds, “I’m proud to be a brand ambassador for TAG Heuer, one of the most iconic luxury sports brands in the world. We share the same dedication to precision and commitment to excellence under pressure, which makes

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Georges Kern leaves Richemont to become CEO of Breitling

After an unprecedented management restructuring last year at the Richemont Group – which owns IWC, Cartier, Jaeger-LeCoultre, Panerai, Vacheron Constantin, and a number of other well known luxury businesses – George Kern, who was seemingly given the prime position to oversee the group as its new head of watchmaking, marketing, and digital, is out. Kern has been with Richemont for 17 years and for the majority of that time acted as the CEO of the brand’s largest watch only brand, IWC. Along the way, he also took on interim roles of Baume & Mercier and Roger Dubuis, in addition to IWC. Richemont’s chairman Johann Rupert said that Kern had been offered “an interesting opportunity to become an entrepreneur”. He also thanked him for his “successful career at IWC Schaffhausen.” Effective immediately, Kern, is the CEO of Breitling, which is an

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Robert Downey Jr. wears Urwerk watch as Tony Stark in "Spider-Man: Homecoming"

Just received an email from Urwerk that says Robert Downey Jr., is wearing an Urwerk UR-110 in rose gold (which retails for $115K), as Tony Stark/Iron Man in “Spider-Man: Homecoming” movie which debuts in theaters today. (Robert Downery Jr. is pictured above at the movie premiere with English actor, Tom Holland, who plays Spider-Man.) According to an email sent from Urwerk earlier today, “Sony Pictures contacted us in late 2016. They told us a major character of their Spiderman Homecoming production wanted to see and maybe wear one of our watches. Could this be the latest scam?… We do not have any Ambassador and were/are not keen to pay for one so we declined politely. But they contacted us again, insisting it was a personal request and drop the name… So I flew all the way to Atlanta to meet

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Jason Pitsch

Seiko Chariot "Steve Jobs" Re-Edition

Jason Pitsch

Seiko has announced that they are making a special re-edition of the 1984 Chariot timepiece that was famously worn by late Apple founder, Steve Jobs, in an iconic black-and-white portrait (taken by Norma Seeff) where he posed with the first generation of Macintosh, which made the cover of Time magazine. The original Seiko Chariot that Jobs wore was 33 mm, with a quartz movement and white dial and was sold at auction in February 2016 for $42,500. Seiko is making 1982 limited numbered editions in both the original 33 mm size with white dial, and a more modern 37.5 mm white dial version. These are just for the Japanese market. There will be a second model with a black dial, also available in 33 mm and 37.5 mm variants, limited to 300 pieces made exclusively for Japanese retailer Nano Universe.

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Rolex "Celebrating Cinema"

Tonight during the 89th Academy Awards show, Rolex ran a 60-second commercial celebrating some of the most notable films, actors, and the Rolexes they wore. The film showed living actors such as Harrison Ford and Nick Nolte, as well as past legends such as Paul Newman, Dennis Hopper, Marlon Brando, and Bill Paxton. As of 2017, Rolex officially supports the Academy Awards, even though as you can see, they have been a favorite of Oscar-winning celebrities for decades.

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Tom Brady wears TAG Heuer Connected Smartwatch to Superbowl LI Press Conference

Tom Brady will be making history on Sunday at Superbowl LI (51) when he becomes the first player to ever appear in 7 Superbowls. He is already tied for the most appearances with 6, a feat that only one other player, Mike Lodish (defensive tackle), has ever achieved. He is also currently tied for the most Superbowl wins by a quarterback ever with 4, sharing the record with two other greats, Terry Bradshaw and Joe Montanna. But if he wins this Sunday, he will have 5 Superbowl wins and become the most winningest quarterback in Superbowl history. Only one other player, Charles Haley (linebacker), has ever won 5. As one of the most dominant NFL players of all-time, he naturally has many companies wanting to sponsor him and has been a brand ambassador of Swiss watchmaker TAG Heuer since 2015.

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Jason Pitsch

Carl F. Bucherer Timepieces Featured in 'John Wick: Chapter 2'

Jason Pitsch

If you like action movies, and you have not seen the first John Wick movie, you need to see it. But don’t take my word for it – as the 2014 neo-noir action thriller received an 85% rating on Rotten Tomatoes. The movie starred Keanu Reeves in his first major title role in years. And he literally and figuratively killed it. This article titled “The Guns of John Wick” breaks down the epic list of every (real) weapon used in the movie, including an analysis of all the kills made. Like the guns, the watches were real, and for his role as John Wick, Reeves wore a Carl F. Bucherer Manero AutoDate in steel with white dial and black alligator leather strap. For the second installment, which premiered yesterday in Los Angeles, he will again be wearing his signature Manero

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