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Tom Brady wears TAG Heuer Connected Smartwatch to Superbowl LI Press Conference

Tom Brady will be making history on Sunday at Superbowl LI (51) when he becomes the first player to ever appear in 7 Superbowls. He is already tied for the most appearances with 6, a feat that only one other player, Mike Lodish (defensive tackle), has ever achieved. He is also currently tied for the most Superbowl wins by a quarterback ever with 4, sharing the record with two other greats, Terry Bradshaw and Joe Montanna. But if he wins this Sunday, he will have 5 Superbowl wins and become the most winningest quarterback in Superbowl history. Only one other player, Charles Haley (linebacker), has ever won 5. As one of the most dominant NFL players of all-time, he naturally has many companies wanting to sponsor him and has been a brand ambassador of Swiss watchmaker TAG Heuer since 2015.

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Jason Pitsch

Carl F. Bucherer Timepieces Featured in 'John Wick: Chapter 2'

Jason Pitsch

If you like action movies, and you have not seen the first John Wick movie, you need to see it. But don’t take my word for it – as the 2014 neo-noir action thriller received an 85% rating on Rotten Tomatoes. The movie starred Keanu Reeves in his first major title role in years. And he literally and figuratively killed it. This article titled “The Guns of John Wick” breaks down the epic list of every (real) weapon used in the movie, including an analysis of all the kills made. Like the guns, the watches were real, and for his role as John Wick, Reeves wore a Carl F. Bucherer Manero AutoDate in steel with white dial and black alligator leather strap. For the second installment, which premiered yesterday in Los Angeles, he will again be wearing his signature Manero

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Jason Pitsch

The Notorious Watches of Conor McGregor

Jason Pitsch

Conor McGregor is notorious for his trash talk, for his ability to fight and win in the UFC in multiple weight classes, and for his extravagant lifestyle including an affinity for custom made suits, luxury cars, and high-end mechanical watches. He is currently the UFC lightweight (155lb) champion, after a win by TKO against defending champion Eddie Alvarez on November 12, 2016. Upon winning that fight McGregor became the first fighter in UFC’s history to hold titles in two weight divisions simultaneously, as he was still holding the featherweight (145lb) title at the time. Which, by the way, he earned December 12, 2015, when he KO’d José Aldo in a mere thirteen seconds and earned him the accolade of the fastest victory in UFC title fight history. Notorious b.i.g balls A photo posted by Conor McGregor Official (@thenotoriousmma) on Nov

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Jason Pitsch

Video: Aurel Bacs explains the provenance of Patek Philippe's mythical stainless steel Ref. 1518

Jason Pitsch

In this video, Phillips Watches auctioneer, Aurel Bacs discusses the highlights of the upcoming Geneva Watch Auction: FOUR, which takes place November 12th and 13th. Specifically, Bacs discusses the trilogy of Patek Philippe Ref. 1518 wristwatches that will be auctioned, including what the company refers to as the ne plus ultra watch of the 20th century – the stainless steel Patek Philippe Ref. 1518. According to Bacs, in 1941, when reference 1518 was launched, it was the most complicated wristwatch in the world – made in series – in the midst of a war. The steel watch was made in 1943, and sold in Hungary in February 1944. Watch the video to learn the full story behind this amazing piece of horological history, as well as some additional Patek Philippe highlights, including a rare Ref. 565 black dial steel watch

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Jason Pitsch

Interview with Ralph Simons, CEO of Chopard USA

Jason Pitsch

Since your move from the President of Frederique Constant/Alpina USA to CEO of Chopard USA Ltd. in 2015 what have you done to improve the business at your new company? Well, we’ve done a lot. It has been a very interesting period since then. The main point of focus has been to simplify the assortment of products along with its communication to the market. When I arrived at Chopard we utilized a large selection of different advertising visuals, and one level up from that, in terms of product, at the time we also offered a broad range of references. This made it harder for our final clients and our authorized retailers to capture a consistent and recognizable brand message. The Chopard Core Collection for North America launched at Baselworld 2015 now serves as a foundation. This assortment, which is based

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Jason Pitsch

Jonah Hill wears Patek Philippe Nautilus 5711 on Tonight Show

Jason Pitsch

Last week, on the Tonight Show Starring Jimmy Fallon, Jonah Hill talked about how he accidentally sent Drake his food diary, instead of his doctor, as you can see in the video clip below. More importantly, though, he did so while wearing a stainless steel Patek Philippe Nautilus (Ref. 5711/1A-010), which is part of the current collection. Patek Philippe Nautilus 5711/1A-010, stainless steel As a celebrity who can virtually afford any watch he wants, it shows excellent taste choosing the Nautilus. You can find countless famous people wearing Rolexes (including Hill), and that is not to say that a Rolex is a bad decision. But the Patek, clearly takes it up another level, and leads me to believe he has is a serious “watch guy.” Notably, Patek Philippe is celebrating the 40th anniversary of its iconic Gerald Genta designed Nautilus

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Jason Pitsch

Interview with Ralph Simons, US President of Frederique Constant & Alpina

Jason Pitsch

What is your background in the watch industry? I basically grew up in the watch industry. I am originally from Amsterdam and my father had his own business of designing and producing gold and diamond jewelry. In 1984, he made a move into watches, watch distribution specifically, and I was 9 at the time. I remember he came home with the news that he had acquired the distribution for IWC in The Netherlands. Looking back that is really the moment that my interest for watches, which eventually grew into a passion, was sparked. In 1999, after completing my degree in Hotel Management, I started working with my father. I was a sales rep going around to stores, helping to build the brands, which included Zenith and IWC at the time, in the Dutch market. In 2002 we added Frederique Constant

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Jason Pitsch

Interview with Omega CEO Stephen Urquhart

Jason Pitsch

Omega has had a pretty busy year with the launch of the revolutionary Aqua-Terra Anti-Magneti watch, the Speedmaster Bullhead and 1957 throwbacks, and of course, the Speedmaster Dark Side of the Moon. And now, the Seamaster Diver ETNZ Limited Edition. I have to say, I am quite impressed. Is 2014 going to be a slow year for product launches compared to 2013? No way. We have a lot in the pipeline. We say that every year. How can 2013 match 2012? Last year we had the Olympics, James Bond, and the Ryder Cup. We have the Olympics next year again, in Sochi. We have some new models, some new ideas coming out next year. We also have some in advance of the Olympics. The anti-magnetic technology you just mentioned has been a very big break through. When I go back

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Jason Pitsch

Interview: Victorinox Timepiece Division CEO Alexander Bennouna

Jason Pitsch

What is your background and how long have you been with Victorinox? Since 2004, so almost 10 years, and 20 years in the watch industry. Prior to that I had brief experience in the jewelry business. What is the focus for Victorinox in 2013 and beyond? Our focus is to become a companion for life. Now, let me elaborate so it is not just a marketing statement. A ‘companion for life’ is like when you have a Swiss Army knife in your pocket, maybe you will not need it now, but maybe you will need it later in the day, maybe you will need it next week, maybe you will need it in a months time. But you are sure that the moment you need it, it won’t let you down. It will deliver what you need because it is

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Jason Pitsch

Interview with Michel Parmigiani of Parmigiani Fleurier

Jason Pitsch

When did you start in watchmaking? I started in 1975. At a time of crisis for watchmaking, a very dark time. Everyone was trying to discourage me from taking that path at the time. Watchmaking was completely devastated in Switzerland. There had been a tremendous crisis. My beginnings were very difficult but I really believed in what I was doing and went against the tide. And it wasn’t a bed of roses. I started my activity at the time in the region where I was born…and the economy was completely devastated at the time. The only watchmaker that had remained active at the time was Piaget, at the time, all the others had had to close down. And they managed to weather the storm and not disappear. And even that was an inspiration to me because Piaget being a high-end

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