Acquisition of Deutsch & Deutsch, an official distributor of Rolex, Roberto Coin, Cartier, Omega, Tudor, and other key luxury brands.

The Watches of Switzerland Group (‘the Group’) is pleased to announce that it has completed the acquisition of Deutsch & Deutsch.

Deutsch & Deutsch is a family-owned luxury watch and jewellery retailer that has been operating in Texas, US since the 1920s. The business is an authorised distributor of Rolex, Roberto Coin, Cartier, Omega, Tudor, TAG Heuer, Breitling, and IWC Schaffhausen.

Deutsch & Deutsch has four showrooms operating in Texas: El Paso, Laredo, McAllen and Victoria. Two of these locations have recently undergone significant expansion and refurbishment to the highest standards of modern luxury, with planning underway for similar upgrades to the remaining showrooms. The showrooms are highly complementary to the Group’s existing presence in Texas and will continue to trade under the Deutsch & Deutsch name, reflecting the local strength of the brand as it approaches its centenary. Tad and Aladar Deutsch will remain with the business and continue to play a key role in leading these showrooms post-acquisition.

For the financial year ended 31 December 2024, the four showrooms generated a combined annual revenue of $67 million with profitability in line with the Group’s existing US retail business. We see opportunity to further enhance the product line-up by introducing further access to the wide range of luxury watch and jewelry brands sold by the Watches of Switzerland Group.

Following this acquisition, the Watches of Switzerland Group operates 25 Rolex anchored showrooms in the US.

The acquisition comprised the purchase of 88% of Deutsch & Deutsch, with an option to buy the remaining share capital. Strategic acquisitions are a key pillar of the Group’s growth strategy and capital allocation framework. We expect this transaction to deliver attractive financial returns, in line with our successful track record of previous showroom acquisitions.

See the official release by The Watches of Switzerland Group.