In November 2021, Watches of Switzerland acquired Timeless Luxury Watches, which is based in the upscale Legacy West shopping center in Plano, Texas.

Located approximately half an hour north of Dallas, the acquisition of the Timeless Luxury Watches is the Watches of Switzerland Group’s first store in Texas — placing the UK-based retailer squarely in one of the country’s most desirable markets.

Watches of Switzerland Legacy West Plano Texas

Legacy West is a new-age type of retail destination that’s just as much about food and experiences as it is shopping. Purchasing the Legacy West store — announced alongside the acquisition of three Betteridge stores (in Greenwich, Aspen, and Vail), as well as the Ben Bridges location (in the Mall of America) — makes Watches of Switzerland the only retailer at Legacy West that can sell timepieces above the one thousand dollar price point.

Watches of Switzerland Legacy West Plano Texas showroom

“After three years of strong foundational growth in the US market, these acquisitions and new openings are directly in-line with the projections we forecasted in our Long Range Plan,” states Brian Duffy, CEO of Watches of Switzerland Group. He continued, “Through focused investment on new projects and acquisitions, we continue our geographical diversification in order to solidify our position as the preeminent leader in the US market.” 

Watches of Switzerland Legacy West Plano Texas Hublot

With 15-foot ceilings and floor-to-ceiling walls wrapping around the entire store facade, Watches of Switzerland Legacy West is an airy sunlit showroom that in spite of its relatively quaint size — is packed with a vast selection of new watches from Omega, Vacheron Constantin, Blancpain, Hublot, TAG Heuer, Ressence, Seiko, Montblanc, Oris, Doxa, IWC, Nomos Glashutte, Zenith, Gronefeld, Zodiac, Grand Seiko. There’s also a sizable selection of pre-owned inventory, including a newly added assortment of Analog:Shift’s curated vintage and neo-vintage timepieces.

Watches of Switzerland Legacy West Plano Texas interior

During the few hours I was there, a younger gentleman with two of his friends, who were all wearing Rolexes, purchased a pre-owned Rolex. A couple was also picking up a timepiece they had purchased. As this was happening, outside you could see the atmosphere of a destination bustling with people — making it clear from a marketing perspective why the Watches of Switzerland Group chose Plano instead of Dallas for their entry into the Lone Star State.

Omega Seamaster Diver 300m James Bond 007 2020 Edition

Omega Seamaster Diver 300M James Bond 007 2020 Edition 

Shown exactly as seen in No Time To Die, this special 2020 Seamaster Diver 300M 007 Edition (Ref. O21090422001001) is housed in a 42 mm diameter titanium version of Omega’s Seamaster 300M case, with a black aluminum dial, and a black aluminum bezel insert. Fitted with a flexible titanium mesh bracelet with an adjustable buckle, the watch is deceptively lightweight and incredibly comfortable. Protected by a domed sapphire crystal on the front and a screw-in titanium caseback, the watch is water-resistant to a depth of 300 meters. Underneath the dial is Omega’s Co-Axial Master Chronometer caliber 8806 automatic movement with a 55-hour power reserve. $9,200

Vacheron Constantin Historiques Cornes de Vache 1955 

Vacheron Constantin Historiques Cornes de Vache 1955 

Presented in stainless steel the 38.5 mm diameter case features Vacheron Constantin’s historic “cow horns” like the original model which inspired it. Driven by manual wind chronograph caliber 6087, the timepiece displays hours, minutes, small seconds, chronograph seconds, and chronograph minutes. The hand-applied indices, with Roman numerals at 12 and 6, are surrounded by a printed minutes/seconds chapter ring, with a tachymeter printed around the perimeter. The Cornes de Vache 1955 (Ref. 5000H/000A-B582) is paired with a rich brown calfskin leather strap developed by Serapian of Milan. $43,300

Rolex GMT-Master II Ref. 16710

Rolex Black Bezel GMT-Master II

This is a GMT-Master II (Ref. 16710) with a black bezel and red 24-hour hand that allows you to read another timezone in addition to using the standard hour hand for local time. Available in a 39 mm stainless steel case, this GMT-Master II wears slightly smaller than the newer generations and is in high demand. The exact model shown above has already been sold, however, Watches of Switzerland has two comparable reference 16710s in stock currently for $16,500 to $16,950, and a GMT-Master Ref. 16700 for $18,500.

Rolex GMT-Master II Ref. 116710LN

Rolex GMT-Master II

The GMT-Master II (Ref. 116710LN) features a 40 mm 904L stainless steel case, with a scratchproof black ceramic bezel insert, and a green 24-hour GMT hand. Made from 2007 to 2019, this desirable reference is fitted with an Oyster bracelet, powered by an automatic caliber 3186, and was discontinued just three years ago. $18,950

A destination for your Dallas-Fort Worth watch needs

It was good to learn the knowledgeable Timeless Luxury sales team has all stayed on through the transition — which should help elevate this wristwatch haven as WOSG integrates its distinctive brand of hospitability and customer service.

Learn more at Watches of Switzerland.

 

Posted by:Jason Pitsch

Jason specializes in writing, editing, product photography, video production, marketing, and website management.